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There are a lot of services out there. Cloud-based or otherwise, there are plenty of options out there for anyone who needs an application to get something done. Different calendars. Different calculators. Different apps to see how the weather is outside. If you prefer connected apps, that provide some kind of link between different applications, then services like Evernote should make your life on a BlackBerry 10-based device better, for example. Or, if you prefer a service that makes life right on your phone easier, Apple’s Siri is a pretty safe bet.

I can’t even count on all my fingers and toes how many services I’ve used over the years. Things that sounded great at the time, and probably were while I was trying them out. As I’ve outlined several times in the past, most of my services focus on the cloud, and making sure that my things can be accessed no matter where I am.

I love services, though. I love things that make my life, at least in one capacity, easier. That’s why, while I was shocked overall, it probably shouldn’t have been all that surprising I started using Siri as often as I did. I’ll always admit that Siri is great, for what she does. Her conversational nature is awesome. The fact you can ask her to tell you a story is cool, even if it doesn’t really serve an overall purpose. (Except to show she can talk to you. Besides, it’s fun to show off – when it works.)

The problem with Siri isn’t Siri. It isn’t the iPhone. It isn’t even iOS. The only problem with Siri, that I can find, is that Google Now exists.

When Google Now was first announced, I wasn’t convinced. In fact, I wrote a piece about how our features are starting to leave our batteries behind. On paper, Google Now sounded like it was just going to consume battery life, and not feel bad about it at all. And, somewhere deep down inside my head, I still feel that way. Even when I’m using Google Now, I’m worried how much the service is impacting my battery. And then I inevitably ask myself the same question, over and over again:

Is it worth it?

I would venture to say that I’m not the only one who would say that battery life is one of the most important parts of our phones. In fact, maybe the most important part. After all, we can’t enjoy those cool features if our battery is dead. We need one, to enjoy the other.

The thing is, even if I’m still paranoid about it, I haven’t seen Google Now eat up more battery than I think it should. I use Google Now from the start of my day to the very wee hours of the morning, the next day, and my battery doesn’t seem to be all that affected by it. Even with the new widget, which means I’m interacting with the service even more than I was before, my battery life isn’t dreadfully impacted.

Which means that Google Now is something I’d pay for. I’ve thought about it long and hard. It isn’t because Google Now is a free service, embedded in devices with Android 4.1 Jelly Bean or higher that I like it so much, or use it so often. I thought that it might be, back when I first integrated the service into my life, but that’s just not the case. Because I know that I’d be willing to pay for it to have it.

I’d pay to have Google Now on iOS. On Windows Phone. BlackBerry 10. Even Ubuntu for phones. Google Now is a service that can be enjoyed by anyone who uses Google services, including just Gmail and Maps, and is “limited” only by the fact that you can only get it if you’re running an Android-based device. And the right version of Android, of course.

Exclusive services aren’t new. They aren’t going away anytime soon, either. But, Google makes a lot of money from their non-exclusive services. We know that, because some of the most popular applications people install on their devices, like their iPhone, are Google-branded services. Like Gmail, or Maps, or even Search. Google’s services are an important aspect to people’s lives, which is why Google Now just makes so much sense outside of the Android ecosystem.

I’ve asked in the past if you think Google should launch Google Now onto other platforms, but I’m expanding that question a bit now. It may be a lofty dream that we get Google Now on something like iOS or Windows Phone, let alone any other mobile platform, but what if people were willing to pay something for the app itself? Google’s not known for charging for their applications, but I think Google Now could be the exception.

So would you be willing to pay for Google Now, if it meant you could have the service on your phone of choice? Let me know!


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39 Reactions to this post

"Would you be willing to pay to get Google Now on your mobile OS of choice?"


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Kenneth Li
Kenneth Li google now always reminds me when is the next Houston Rockets game and their scores!
Ijaz Azlam
Ijaz Azlam hmm where can i get a nexus 4 its kinda rare. i havnt seen anyone with it other than on youtube
Jeff Jacques
Jeff Jacques No need to pay for it, I have it on my Nexus 4
Curtis Owens
Curtis Owens frankly we already give google too much personal information.
Rachael Ruth Anne Goldfarb
Rachael Ruth Anne Goldfarb No. I would not be willing to pay for Google Now. :/
Jacob Brown
Jacob Brown I have had google, HATED it! Love Apple!!
Waii Hui
Waii Hui Never tried google now b4.. but voice command is something that i just dont think will take off. who know with google, they are geniuses and can make anything work.
Tom Nguyen
Tom Nguyen no.
Douglas Strinz
Douglas Strinz For iOS, there is a substitute called Grokr
Bandar Fakeeha
Bandar Fakeeha Google Now's the best think happened to Android. I use it all the time. Actually, it operates by itself rather than me using it. It picks up my appointments, shipping tracking numbers, navigation aid, weather info/alerts, flight status & nearby events. Initially it wasn't doing all that perfect, but after it "learned" more about me, it became more accurate. Heck, it even tells me when I need to leave for class to get there on time. Now the key point for it to work well you wanna allow it to access your gmail & account info...sharing that privacy with Google is an issue for some...not for me. I'm happy with it.
Kristopher Davis
Kristopher Davis Wow..first anyone who says its buggy or doesn't work its nuts..its flawless on Android 4.2. Second I'm sure all the nos are from Apple fanboys who have never even used it. As this site seems to attract many iPhone peeps
Jason Jeong
Jason Jeong no
Johns Gresham
Johns Gresham no.
Abram Wenevermet Dennis
Abram Wenevermet Dennis No
Oleg Narush
Oleg Narush no
Larry Waters
Larry Waters No, no, and no.
Paulo De Freitas
Paulo De Freitas No
Frank Porter
Frank Porter Also, the voice commands won't work well for you if you can't speak slowly or clearly enough, or refrain from using a bunch of made up words or slang. So I take people's negative reviews of the voice command with a grain of salt. For those with difficult to understand accents, while I sympathize for you, that's just the way it is. You'll just have to try and tone it down and enunciate as best you can or don't use the service. Sorry about your luck.
George Majao
George Majao I wouldn't even take it if it was free lol
Marti Ruiz
Marti Ruiz i have a nexus 4 . i use it sometimes only to check weather, search. ot movies
Frank Porter
Frank Porter Google shouldn't allow Now on anything but google devices. Apple sure as hell doesn't share it's services with anyone else. And seein gas Android is the only other OS worthy of competing with IOS, it shouldn't give away all of it's special features like that. Make someone buy and Android device or use Chrome on their lap tops or PC's in order to use it.
CeeGii Borels
CeeGii Borels memcard of NEXUS devices
Ver Houze
Ver Houze No way
Geffá Oliveira
Geffá Oliveira wait some years when google will be in all countries and 100% earth will be dependable on them.... you will pay for every single thing
Gerald Knapp
Gerald Knapp Nope!
Michael Kergosien Jr
Michael Kergosien Jr Nah.
Chris Hagood
Chris Hagood Samsung's S Voice is pretty good. You can instantly the apk on almost any Android device, too.
Guillermo De León
Guillermo De León no!
Reese Woodson
Reese Woodson No because I own a Nexus 4 and really don't use it.........
Michael Buchko Jr.
Michael Buchko Jr. My mobile OS of choice is Android 4.1 and it's already included free so only if they stop including it free, yes I would pay a reasonable amount to have it.
Mark Belkowski
Mark Belkowski I don't use it now so no.
Jim Sowell
Jim Sowell Nope!
Josh Lazenby
Josh Lazenby To be honest, I haven't really been impressed with Google Now. Before I got it, I heard about how amazing it was and such, but it really doesn't work any better then some of the stuff that was already available...and even those I rarely use. Voice commands aren't practical in many cases, for me at least, and in the few cases it is, it doesn't even work as well for me as say, Assistant.
Fizi Zulkifli
Fizi Zulkifli
Nicholas StylishDemeanor Scafe
Nicholas StylishDemeanor Scafe Maybe # go windows phone# go NOKIA# go LUMIA#
Marek Kora
Marek Kora they r too busy to finish it they do lots of things around.. but, they had a time to finish this app, but they do other things.. they never finish what they started ..
Sheila Ellis
Sheila Ellis No.
Kristin Kennedy Preachers
Kristin Kennedy Preachers I love Google Now, but until they get the bugs worked out with it, I am not convinced it should be a globally available thing. It gave me info on tracking UPS packages once, but hasn't worked since.
Marek Kora
Marek Kora Not, its impossible to use it in my language, its such a shame, its been a months of realise of google now. And still no improovments :((




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