As we inch inexorably closer to March 14, when Samsung hopes we’ve all been getting ready “4” the next Galaxy, the leaks are starting to pick up the pace. We’ve been eagerly awaiting the Galaxy S IV for a few months now, and now that we’re finally just ten days away, things are starting to heat up. Here soon we should be able to paint a pretty clear picture of our expectations for what Samsung is going to announce, even if that does mean we may be let down by the lofty device we all design in our heads.

And that’s going to happen to a few people out there. It’s unavoidable. Someone, somewhere, is going to say that the Galaxy S IV isn’t that great. It’s a “letdown,” even. It could even be someone who currently owns a Galaxy S III, in fact. But, for the most part, I fully expect the next Galaxy S device to blow the socks off most people. They’ll probably have another winner on their hands.

Samsung’s dominance in the Android market will continue. The gears keep turning.

Not too long ago, I wrote a piece on why software is starting to interest me a lot more than hardware. I pointed out that I think Samsung has to take the opportunity to focus more on the features they embed within the Galaxy S IV, rather than focus too much on the hardware. We’ve all talked at length how the hardware side of things is starting to plateau, if it already hasn’t already. That’s why software needs to speak louder than ever. It needs to sell the show, all on its own, and just be aided in key areas.

In the later hours of Monday, a leaked image showcased what the Galaxy S IV might look like. The device is positioned in front of the preceding devices, all the way back to the original Galaxy S. We’re shown a nice evolution of size, overall design aesthetic, and an evolutionary look of Samsung’s proprietary software. It’s a telling image. It shows the phone getting bigger, more refined, and something admittedly worth looking at.

And, therefore, worth using.

Earlier Monday, a report from The New York Times suggested that one new thing Samsung could unveil with the Galaxy S IV is called “eye scrolling functionality.” It does exactly what it sounds like it does, if the rumors are true. You won’t have to touch the screen to scroll down a page. The phone will track your eyes, and will scroll in real-time to where your eyes are. Sure, at first glance (see what I did there?) it sounds like something straight out of a science fiction story, but this is honestly right up Samsung’s alley.

If you’ll recall, one of the more noteworthy software features on the Galaxy S III was the Smart Stay functionality. As long as you had the feature turned on, the phone’s display would stay bright while you were looking at it. When I had the Galaxy S III I tried it out, and it worked okay for the most part. I know people that love it, though.

On top of that, with the S Pen and the Galaxy Note II, you don’t have to touch the screen to scroll through lists or pages. Just put the S Pen near the bottom or top of the screen, and it will scroll. So this eye tracking functionality is right up Samsung’s alley. It seems like it’s a natural evolutionary step from one device to its successor.

And that is why Samsung is going to win. They are going to win because they’re going to throw features into this phone that make the user experience worthwhile. And not just because they’re going to have some tweaks to TouchWiz to make it look slightly different, even just aesthetically, but by providing new ways to use the phone itself. No need to touch the screen to scroll? That’s awesome.

That, beyond a shadow of a doubt, is a feature you show off to your friends. To everyone! At a restaurant? Sure, the server would absolutely love to see all the cool things you can do with your brand new phone. What? You can scroll without touching the screen? That’s awesome!

How much is it again?

And that’s how you have an owner sell a phone. Just showing off the cool features. Yes, hardware counts for something right at the start, but I think if the Galaxy Note II has shown us anything, features can win over hardware. (I have people tell me the display is too big. I show them the S Pen and its functionality, and they suddenly want to use a phone with that big of a display.)

Samsung’s going to surprise a lot of people with their software features, I think. As our own Chase Bonar put it, they need to have a distinct feature. I agree with that, and I think Samsung is well aware of this truth. I think that’s why they’re going to put more than one in there. I think they’re going to try and wow us in a big way.

More features that provide a new, or unique way for the owner to use their phone is a perfect way to do that.

Do you think a feature like “eye scrolling functionality” will sell Galaxy S IVs? Or is it just a gimmick? When is a gimmick a real feature, or vice versa? Would you buy a Galaxy S IV for the right price and with features like that? Let me know!

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Products mentioned in this Article

eBay prices for the Samsung Galaxy S III

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28 Reactions to this post

"Do you think Samsung's features, like "eye scrolling functionality" will give them an advantage for this year's leg of the smartphone race?"

Please limit your reaction to 140 characters or use comments for a longer reply :)
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Stace Barto
Stace Barto No, it will be another feature no one will use cause its half baked.
Kelly Tanaka
Kelly Tanaka No I don't think so.
Camar Green
Camar Green I own all joo with my iPhone well not really cause I can't make it have a pretty interface.
Brandon Moran
Brandon Moran smh.. why downgrade lol. but if you're gonna get an iPhone, dont get ripped off like everyone else, just get the iPod 5th gen, and download a phone/texting app lol.. (Google Voice is best, you can monitor calls and texts even from PC or any device quite frankly.) Thats practically the only difference between them besides the camera and processor lol. $299 for a cheaper, lighter, more GB, device that does the EXACT SAME THING. And no contract lol. All ya need is internet lol. And mobile hotspots and wifi itself take care of that lol. POW! Been doing that myself for months, never been happier.. Even bought multiple devices with the saved money lol.. Currently got a Nexus 7, Nexus 4, Note II, iPad 2, and my old 2010 Mytouch 4G. X ) Phones are old news now though, Google Glass.. Nuff said ; )
Marshal Brown
Marshal Brown Gimmicky
Marshal Brown
Marshal Brown If that's true. .. Samsung has went way to far. I would probably switch to iphone.
Michael Kergosien Jr
Michael Kergosien Jr Nah I would probably end up turning it off to save battery. Lol
Saurabh Bisht
Saurabh Bisht innovative..
Gordon Christie
Gordon Christie I.heard that you won't even need to touch the screen just wave your hand over it great if you wanna be a magician Lols
Josef Ruiz
Josef Ruiz Possibly.. Talent Trust - Offshore with a difference
Jacob Hobbs
Jacob Hobbs Gay phone lol look around buddy u need to get used to being around all people instead of being a low life ass hole
Murtaza Rzv
Murtaza Rzv s4 will easilyt win ...inshallah
Murtaza Rzv
Murtaza Rzv selecting win phone is equals to 2 years back
Noriel Dacer
Noriel Dacer nope. HTC one is much much better.. 5" is a no no for a smartphone.
Edgar Rodriguez
Edgar Rodriguez Korean company im sure youre covered
Anthony Tat
Anthony Tat will eye scrolling come with an asian setting? im afraid this functionality won't work for me
Kevin Joel
Kevin Joel I'd like windows phone on this 5" would be awesome.
Brent Stiner
Brent Stiner Let them Release it before naming it the king of phones. But I'm very interested to see it. I have a IPhone 4S but will be upgrading to the S4 or Note 2 seeing how the IPhone 5 is a Complete joke
Kenneth Maneeley
Kenneth Maneeley This is the beginning of Skynet! Pretty soon they will have control of us! Anybody agree with me love to hear from you
Rawad A. Barouki
Rawad A. Barouki HELL YEAH!! Samsung RULES!
Jose Morales
Jose Morales Isnt it too soon to be talking about an S4?
Cezzar Micu
Cezzar Micu To be honest, I'm more eager to find out any news on a note 3, note series just are better than the s line-up for me at least
Marwan Ahmed
Marwan Ahmed Don't know i think people liked the note II not only bec of the S pen so we will see what the S4 will deliver in the area of hardware and design
Edgar Rodriguez
Edgar Rodriguez This wont work all the time I disabled smart stay because it doesnt work most of the time. When they find a way to make this fully functional I will be happy to have these features
Don Ernesto
Don Ernesto I will give them the advantage in being a "LIBERACE GAY" phone.
Charlie Ebner
Charlie Ebner If the rumors are true, it will be extremely innovative and ahead of its time. However, if a cell phone can track where my eyes are looking, who else knows besides the phone? Too advanced and not necessary on a cell phone by any means. It's flat out scary.
Levon Lochikian
Levon Lochikian Yes! Ofcourse !
Vicente Reyes
Vicente Reyes No

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