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If speculation were a sport, HTC would be winning. The past two months have amassed a tidal wave of doubt for the Taiwanese company. To think they were once riding high on huge profits and revenues is a distant oasis. But now they're bordering disbelief and uncertainty in the mobile space.

So, a lot is riding with the HTC One. Top-notch specifications and premium build quality are HTC's tokens for the year, but will it be enough? We have a long way until we find out, but we are about to get a good gauge of how much interest HTC has managed to grab with Samsung's unveiling of the Galaxy S IV this Thursday, March 14th. And I'm more eager to see how HTC reacts, than what people think of the next Galaxy S.

For the sake of this editorial, let's try and imagine the following: the HTC one is already on sale. Yes, the HTC One is going on sale soon, but it hasn't yet. This is what I'm asking you to imagine, please.

HTC is selling handsets and along comes the sequel to the best selling Android device ever. Oh, man.

The Taiwanese company's entire future is riding on a single device. Can HTC make it with just one device like Apple has for years? The two companies couldn't be any different from one another, yet HTC is taking an iPhone-approach to 2013 with a single device. Bold? Yes. Stupid. Maybe.

And if Samsung launches a budget device alongside the Galaxy S IV, like a Galaxy S IV Mini. What, then, do we think of the expensive HTC One? It only corners one sector of the market: the high-end flagship line.

So, what sort of defense does HTC really have against the Samsung Galaxy S IV?

Premium build? Sense 5? UltraPixel camera? An aluminum unibody that sends quivers down the spines of the competition?

It's not that simple, really. It would be unwise to guess how the HTC One will compare to the Galaxy S IV. It's an unknown. With that said, it's not out of the question to wonder what's next for HTC if the One is a flop. If the One isn't enough. If it's the HTC One-and-done.

And let's be honest, they're wearing floaties in the pool. They're benched for the season. The HTC One is the Special Teams counterattack to the impenetrable defense of Samsung.

I see HTC as the Waterboy. It's high quality. It's the best damn quality you ever seen. Attention to detail. Fantastic innards. You won't want anything else after you've tried it.

After you've tried it. There's the problem. And a recent report from Digitimes says that no one is betting on HTC.

26.8%. That's the percentage HTC's reported revenues went down for February as compared to January of this year.

44%. That's the total percentage HTC's reported revenues have dropped as compared to February of last year.

In total, the first two months of revenue for the Taiwanese company is down 27.1% from a year earlier.

Their share prices have been dropping as well due to speculation of supply shortages of some key components in their new flagship device, the HTC One.

Now, if this were anything other company, I'd say they deserve it. You don't sell millions of smartphones because they're smack-in-the-face great. There's a few marketing components that help usher sales along. Along with marketing are supply chain strategies to cope with the demand of a device, too. Look no further than the mysterious sales figures surrounding Google and LG's partnership in delivering the Nexus 4 to consumers. For the sake of all hero devices, do not let this happen to you, HTC.

However, we are talking about HTC, the company that has completely written off last year as an "Oops, we'll make it up to you in 2013" event.

My point is this: HTC has no back-up plan as of this moment. They're facing the largest Android handset launch of the year. Apple is watching Samsung. Google is, too. LG? Probably. Motorola, maybe.

But HTC shouldn't let this be a distraction to them. Marketing tactics need to be in full force, and for the sake of the company, need to be happening right now, but they're not. And I'm worried and confused and borderline hormonal.

Your sales are slipping. Your market share is shrinking. Share prices are dropping. And revenue completely drowned. What are you waiting for?

HTC! You are a fantastic company capable of creativity and bold marketing tactics that can surprise Samsung! So, let's get going!

I've been longing for a new HTC handset not unlike the Nexus One. Though it was far from a hit at the time, it was a great Nexus device. Google aside, HTC nailed the build quality of the device, and the internal specs synced it all into perfect harmony. The new HTC One looks like the best device since the Nexus One and they need to start marketing it.

What do you think of HTC's current situation in mobile, reader? Do you think they've amassed any attention with the HTC One? Or are you completely focused on Samsung's Galaxy S IV? Let me know down below, yo!


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eBay prices for the Samsung Galaxy S IV (Beta)


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Comments & discussions  

71 Reactions to this post

"Does the HTC One have what it takes to distract consumers from the March 13th announcement of the Samsung Galaxy S IV?"


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Devin Ray Hernandez
Devin Ray Hernandez Definitively want to see that SIV vs. One Dogfight!!
Damira Rodriguez
Damira Rodriguez i love my gs2, n was planning on getting gs4, but i love this phone. specs are awesome n u cant deny its beautiful build!
Niall Barr
Niall Barr 14th u knob
Jake Hardy
Jake Hardy March 14th... and now att just has to start the ones pre orders!!!
Rob Melone
Rob Melone Not for me, I'm switching from Samsung to HTC...
Chris Taylor
Chris Taylor Yes, it's going to be the top seller this year.
Chris Roberts
Chris Roberts Isn't it March 14?
Luis Hernandez
Luis Hernandez I think that HTC will shrivel up into a ball and die :)
Neville Hayfield
Neville Hayfield Well Samsung never got my attention. Yeah the s4 will be a wicked phone (probably no.1) but I still prefer HTC ONE/M7, which I've pre-ordered and 6 days left and counting. I know several people who have sat,dropped the s3 and the screen has exploded. The worse damage I've seen on a ONE-X is it cracked. I'm on my 3rd HTC now (desire,sensation+ one-x) and when it comes to build quality, HTC are no.1. Combined with the Sence tv (I R blaster) ZOE and that wicked screen, I think they'll do just fine .
Javier Sanchez Ojeda
Javier Sanchez Ojeda No Chance For Htc One
Matt Pickles
Matt Pickles if the s 4 is plastic, then its htc for me, its as plain as that, im tired of samsung and their crappy cheap feeling plastic phones
Humza Ahmed
Humza Ahmed None of us realise how low quality Samsung phones are. I have an SIII I9305 sitting at home in its box, the day I decided to use it the phone dropped onto its back from waist high onto carpet. The screen turned black with the to button light up, shaking the phone restored it to its original state, whereas my Desire HD has been underwater, left on top of a car, and its been dropped over a thousand times and it still works
Luis Arturo Batista Aquino
Luis Arturo Batista Aquino Nope
Anonymous
Anonymous No
Jeff Seaver
Jeff Seaver Think HTC One regardless if S4 would be a great phone and is not same thing. But regardless Galaxy S4 will end up on top anyway. SAMSUNG has got attention of market as iPhone done regardkess of how behind IOS is comparable to Android. Latest show HTC will have problem introduce HTC One to worldwide market on March 15th. Also why HTC call their new flag ship One when last year was called One X? Why not call it HTC Two?
Clifton H. Williams II
Clifton H. Williams II Hell no
Carl Dale
Carl Dale Lol I prefer a premuim feel phone than a cheap one
Carl Dale
Carl Dale :( I'm not sure
Kenneth Li
Kenneth Li fool! do you compare your expensive underwear with my underwear from Walmart? it's a freaking phone, only losers care what material it made of!
Deyan Genovski
Deyan Genovski Can you even compare the plastic Samsung phones with the aluminum HTCs??? (I own Samsung)
Kenneth Maneeley
Kenneth Maneeley I love the HTC one. It is a perfect size for those whondont want to venture into that 4.99in realm. But for those who do it is a great phone for them also. So many phones out there that it is really up to the size of the hand of the con summer and what each individual wants and need in there day to day phone. If I could have just two phones that fit the size of my hand and my personell needs it would be the HTC one and the galaxy note 2. I love there size functionality and feel of both.
Matt Pankey
Matt Pankey You realize that BlinkFeed can be turned off for a more traditional Android "desktop", right?
Kevin Joel
Kevin Joel No.
Marti Ruiz
Marti Ruiz blinkfeed looks ugly. Every hardware specs are great bu, sense suck. No chance for htc
Joe Czo
Joe Czo Nope! Htc doesn't stand a chance! Especially with that ugly sense ui.
Cesario Brito Jr.
Cesario Brito Jr. No. HTC hasn't made an impact since the original EVO. Samsung has left them in the dust.
Nathan Parks
Nathan Parks I'd consider getting the HTC one if I had a clue about when it was going to come out.
Chris Hagood
Chris Hagood I love my HTC device and even Sense, but Samsung is so much better in so many respects, such as with keeping their devices constantly updated and having a device each year that trumps or at least keeps up with the best of them.
Veanguithya Bay Phou
Veanguithya Bay Phou HTC will go neck to neck with the galaxy s4. HTC has blink feed, Zoe and 4 ultra megapixel camera and the best design in a phone. Samsung added 2 more software features with the same plastic all around phone!!!!had a galaxy s2 and 3 HTC one looks very fresh!!!!
Jessica Wiseman
Jessica Wiseman Hah, HTC has no worries with this one.
Christopher Manic Johnson
Christopher Manic Johnson I'll be happy if HTC makes a profit. As long as they're still around I won't care too much if they're #1 or not. Of course the One isn't enough to distract from the SG4, but is that something HTC is focused on?
Julien B. Louisius
Julien B. Louisius short answer: no.
Julien B. Louisius
Julien B. Louisius long answer : nooooooooo
Keith Go Packers Boror
Keith Go Packers Boror It might a little
Michael Vanegas
Michael Vanegas HTC HTC !!! They can do it they started Android devices and they can once again reclaim it may be hard but as Samsung proved that it could topple giants so can HTC
Marlon Milligan
Marlon Milligan Yes because the HTC One is the best phone I have ever seen. They just need better marketing that's all. They make better phones
Glen Thomas Longstreth Jr.
Glen Thomas Longstreth Jr. The new sense won't be complex to android users like myself I was referring to iOS users no offense
Camar Green
Camar Green Lol Samsung ftw. A phone is not just a phone anymore these days, and whoever thinks that... You are probably still using a Motorola Razor still... Gtfo lol.
Muayyad Zohair Al Mulla
Muayyad Zohair Al Mulla marketing marketing marketing
Jose Guerrero
Jose Guerrero nop
Xxile Phanthom
Xxile Phanthom No i don't think it does...and i believe it's March 14th
Huey Liggins
Huey Liggins Yes I'm a Samsung fan boy. It has nothing to do with the fact that Samsung does a good job giving their customers what they ask for and even more. And don't you dare think it's because HTC has some limitations. Oh god why that would be obsurd!
Eric Magana
Eric Magana Haha Samsung users are so blind, hilarious.
William Plotner
William Plotner How is the One complex? Blinkfeed is basically a widget...
Johan Dahl
Johan Dahl Myself, I have a BB 9900 and a Note 2 4G but I would rather prefeer a HTC with Sense if there was one with 5,5/ and the amazing pen. :P
Shan Munaweera
Shan Munaweera yeah... reading... bad...
Kevin Hsu
Kevin Hsu a couple years ago everybody was raving about HTC... now it's Samsung.... 'cept people are raging HARD for Samsung right now. Calm down guys, phones are just pieces of technology, they should not be something you defend with your life. To be honest, HTC will probably gain some kind of increase from the One, but will not dethrone Samsung (if that was the goal in the first place) as the king of Android devices. It'll be nice to see some competition though
Johan Dahl
Johan Dahl Sadly not I think, the S3 has become a legend on short time and nobody cares about HTC. Here in Sweden they are just that little bit more expensive than S3 (talking about OneX+) which makes it uninteresting for most people when they can get a S3 with some minor better things. Those who buy HTC cares about design and feeling but they arent many. One thing thats also counts are the fact that most S3-owners had an iPhone before and at a first glance, Touchwiz looks familiar to the iPhone.
Tommy Lassiter
Tommy Lassiter I love HTC! My first smartphone was a HTC and I loved everything but they battery life. But HTC learned from there mistakes and now I have the HTC EVO 4G LTE and mine last almost all day with very heavy use. HTC can pull thru this! I love sense I prefer it over touchwiz witch reminds me of stock android sometimes witch is very boring. But yes sense is definitely RAM hungry witch causes my phone to lag a bit but the HTC One will have 2 gigs of RAM. Like I said they learned from there mistake.
George Millhouse
George Millhouse difference Itzel o brilliant one is Samsung gives it fans what it asks for and doesnt tell its supporter what it can only have. Apple doesnt give a damn what its owners want
Glen Thomas Longstreth Jr.
Glen Thomas Longstreth Jr. Yea all phone manufacturers should don't get me wrong the new htc phone is a beaut but the new sense seems very complex and ppl who are still on ios would be totally be lost and Samsung will most likely stick to what has always worked nothing really new just a bigger screen and a faster processor and maybe a new design hopefully cuz the plastic design is getting old but you know what they say if it ain't broke don't fix it
George Millhouse
George Millhouse o look all the proof readers are on tonight
Shan Munaweera
Shan Munaweera The article says this Thursday is the 13th.. it's actually the 14th :p
Dallas Henley
Dallas Henley its the 14th btw
Kartik Abbi
Kartik Abbi y on earth does htc reduce its product price.......htc one x+ still retailing at 38k in india.......that to 8 months old handset.....note 2 at the same time is selling at 34k which started at 40k
Jose Be Julme
Jose Be Julme No.
Patrice Monea
Patrice Monea HTC One distracting Samsung Galaxy S IV?? Ha yeah right .
Christopher Williams
Christopher Williams On the premise of truly wanting to support the underdog here, I'd love to buy an HTC One. However I'd hate to get "One Upped" *Pun intended, by the launch of a One+ later on in the year. At least Samsung has kept the Galaxy SIII consistent.
Eric Hook
Eric Hook No
Shan Munaweera
Shan Munaweera HTC doesn't have to worry at ALL about March 13th... why should they be? However, March 14th when the Samsung Galaxy S4 is launched is a different story ;)
Derek Arguello
Derek Arguello Jk
Derek Arguello
Derek Arguello Itzel shut your pie hole lol
Derek Arguello
Derek Arguello Note 2 is better than sex with your mouth
Itzel Jeronimo
Itzel Jeronimo Samsung fans are the new apple fanboys lol.
Derek Arguello
Derek Arguello Nope not a chance HTC I predict will barely hang on by a thread this year
Mark Carruthers
Mark Carruthers No. Samsung Galaxy is the new iPhone in terms of popularity.
Jason Ramos
Jason Ramos Not with a 4.7" screen, weird new Sense and not having the same phone on every major carrier it doesn't. That's the problem. HTC needed to pull a Samsung and put the phone on all major carriers including the prepaids at the same fucking time. There's a reason why the iPhone and Galaxy S3 are the most popular smartphones in the country let alone the world. People like brand recognition.
Christopher Williams
Christopher Williams
Gary P Berenson
Gary P Berenson No
CeeGii Borels
CeeGii Borels new packaging, same HTC... Trying hard to be a Apple
Clemente Miklavchich
Clemente Miklavchich it has, but samsung fans are too dumb to use any other product, no offece




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