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We’re just a few days away from when AT&T is set to kick off their pre-order extravaganza for Samsung’s Galaxy S 4. As with any impending, high-profile device, I imagine that AT&T is going to see plenty of pre-orders. The next device in the Galaxy S lineage may not be that different from the Galaxy S III, but it’s hard to argue that Samsung didn’t improve the phone in many key areas that needed to be improved upon to catch the attention of the average consumer. Unfortunately, one key difference that I keep going back to that saw a bit of a change is the rumored price tag.

Smartphone prices can be all over the place. There are situations that arise that seem to defy logic, especially for those who watch to see where certain phones land on the pricing scale, compared to previous handsets and devices currently available. In the case of the Galaxy S 4, it’s standing a bit on its own at this point, unless you count the BlackBerry Z10, which has already launched here in the United States.

Samsung sees that their main competition for the limelight this year is going to be HTC’s One, which has been delayed slightly, and Apple’s upcoming iPhone. It only helps Samsung that they are out of the gate before both other companies, but I can’t help but wonder about the pricing for AT&T’s variant of the device.

Now, before we go any further, we have to point out that AT&T’s $249.99 price tag, which has been confirmed by the company with the April 16 start date for pre-orders, doesn’t have a specific version attached to it. Specifically, out of the three variations of the Galaxy S 4 heading to AT&T, we don’t know which one is going to offer that $249.99 price tag.

AT&T has three options: 16GB, 32GB and 64GB. Unfortunately, I’ve seen plenty of people speculate that the 16GB version of the Galaxy S 4 is indeed the device that will get that $249.99 price tag.

If that is the case, then is it reasonable to suggest that the 32GB Galaxy S 4 will boast a $349.99 price tag? And, beyond that, the 64GB variation will have a $449.99 price tag attached to it?

That would mean that HTC has a leg up on the competition, if reports of the One’s pre-order price tag are any indication of the truth. Earlier reports today suggested that AT&T is gearing up to sell the One for $249.99 as well, but that device starts at 32GB. So, for the money, it would seem that HTC offers up more, at least when it comes to out of the box, readily available storage.

Of course, this isn’t the first time that a phone with more memory has been offered for a cheaper price, and not even on AT&T’s network, so seeing the Galaxy S 4 launch with a higher price tag for a similar amount of memory wouldn’t be too surprising.

The question of whether or not you believe the Galaxy S 4 with 16GB of storage is worth $249.99 is ultimately up to you. There’s no doubt that the Galaxy S 4 will see plenty of sales around the world, but when we’re looking at competing devices here in the States, one has to wonder if going with Samsung’s newest flagship Galaxy S 4 device is worth the extra cash.

Some would flat-out tell you that it is, and I know plenty of folks who would point to the features packed into Samsung’s TouchWiz UI and say that’s where the extra value is, and that’s why you’re paying a little bit more. Indeed, the features that Samsung has shoved into their proprietary software is noteworthy, and I wouldn’t be surprised if that’s Samsung’s logic, too.

You get what you pay for, right? It will certainly be interesting to see how the other carriers stack up, especially regional carriers.

I think an interesting move would be to see the 16GB Galaxy S 4 launch for $149.99 on a new, two-year contract, while the 32GB sits nicely at that $249.99 price point. The 64GB version would probably see some significant sales for $349.99, too. Do I think that’s likely? Unfortunately, no. I’ll still try to keep hopeful, though.

What do you think about Samsung’s and AT&T’s pricing for the Galaxy S 4? If it is indeed for the 16GB version, will you be pulling the trigger and making it your new phone? Or would you prefer to get the 32GB-packing HTC One for the same price? Would you jump at the chance to get a 16GB Galaxy S 4 if it did launch at $149.99? Let me know.


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80 Reactions to this post

"Does the $249.99 price tag for AT&T's Samsung Galaxy S 4 have you second guessing your future purchase plans?"


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Jim Coleman Yes. When you can get the Note 2 for $299.
Recce Carlyon For a chunk of plastic, yes
Andrew Bissel Yep. Nexus is gonna turn into my only choice of prices go up on flagship's
Jay Lazz Oh yes because comparing an extra 50 dollars a month to an extra 50 dollars one time makes sense.
Marcus Samual Winchester There is really no point in the S4 if you have the S3. It's gonna get Key Lime Pie and all its goodness, so why does it matter. If you use it for gaming as a device, you're stupid. All that horsepower with the S4 is just pointless and has no real use. Sooner or later, the mobile industry will hot the same problem the TV industry has been in and that's where to go next to keep consumers interested in buying 500 dollar phones every 2 years Its inevitably going to happen, and only Android as an OS is best ready to combat that. All this extra hardware power isn't being put to any real use, so you have to ask yourself just what is the point. Heck, I have an S3 but even the S2 holds up nicely still simply because phones don't need to be any more powerful than they are now. Nvidia are so pumped that they believe next years phones will match the power of the PS3, but at what cost to battery life and for what real use. Power on that magnitude in mobile devices only makes sense on a tablet, and even then they're just castrated PC's. that are overhyped for what they are.
Mary Poag I don't care. I'm sticking with my iPhone. I figure this is a marketing ploy to stir up interest and hopefully sell more phones.
Bobby Harvan I don't mind the $250 up front as long as the rest of the deal evens out. If you charged me $200 for the SIII with a $50 a month plan, then if I'm paying $250 now for the SIV I should pay $45 a month for the plan. Just because it's new shouldn't allow you to charge more. That's just greedy.
Bobby Harvan This is illogical. If you don't care about $50 then I guess you wouldn't care if your monthly bill was $50 more either. You want the service right? Then I shall charge you $50 more a month since you don't mind paying for it.
Nikki Dvorak I paid $299 with a Verizon contract for my S3 so $249 for a better phone is a great deal
Jody Warrick Wait a few months and it will be on sale for 29..what I paid for S3..and Anthony Bailey. .. do your own damn research dumbass. Hahaha
Veronica Thibodeau Tomlinson It's no more expensive than an iPhone. Except iPhone are built with quality materials, not plastic.
Nestor Florent Too expensive. It does the same things
Paul J Deschamps This pricing is completely wrong, the reason Samsung has already predicted they will sell 100 million units is because they will be selling it even lower than they did with the Galaxy S3. Where ever these #s are coming from they couldn't be more wrong. I guarantee its going to be between $500 and $600 outright.
Brandon Holley This whole argument is completely moot solely for the fact of the article in question. It says that the phone has a price tag of 249. Meaning that could be any variant 16, 32, or 64 version. Now having seen this It'll probably be the 32, making the 16 and 64 possibly 199 and 299 respectively. So long as the phone doesn't go above 299 on contract I see no reason to bitch about the money. The iPhone's 64GB variant is 400 bucks and I see nobody remotely complaining about that. So why complain about this?
T Louis Michael Staying with Samsung Sunburst.
Rupan Hossain Nope, no more contract!
Eskias McDaniels Pretty sure it'll be $99 in store at t-mobile...
Kyle Krause My note 2 was 299 with contract , haha not that big of a deal I dont regret it, its a great phone I feel the s4 being 249 is a good price. Phones will go up in price when they put better tech in them its bound to happen.
Michael Wong Wait for note 3
Ken Rowe For android fanatics? Not at all.
Nick Sanford in those 6-9 months you wait mre new phones are going to come out, maybe some that are going to be better than the s4. Its a never ending battle with the phones.. If you wait now you will always be waiting, expecially with how fast smartphones come out these days
Mason Morrison Never intended to purchase.
Dave Bourque The specs are great the Android OS is garbage...
And-rew CB people still on contracts for those riip off deals ? that phone dont cost 250$ more like 650$
Jose Angel Santiago I own the s3 and As for what I have seen I would actually go with the HTC one instead. Build quality for one and overall performance. Don't get me wrong I love my s3,but I am really getting annoyed with the studdering as I scroll up and down especially on web pages. Had the same issue when I had the note 2.
Kedar Wright nothing wrong with saving money.
Vincent Tilghman aren't they all?
Reese Woodson I hope that's the price of the 32GB version.......
Phil Ofthefuture $91 is still WAY too much. And i use a lot of data so i need it to be unlimited, with no throttles or overages. Can't get that with AT&T.
Emmanuel ZApata what is everyone complaining about the galaxy s3 was 329 when it came out people still bought it
Ed Plnia @Anthony Bailey I paid $249.99 for my S3 32GB I'm not paying $249.99 for no phone that is only 16GB, I got my iPhone 5 for $299.99 plus tax so whatever I said to me, I got Verizon share family and I can't complain about it
Emmanuel ZApata everybody has to stop being cheap.
Freddy P This dude goin hard for no reason for people who want to save or are use to samsung phones usually costing less than 199 to upgrade to. People will always be alert to change in price. I seen people stop buying a lot of dollar shots after they were changed to 1.50. yes it is only 50 cents more, but in general people want a SAVINGS and not a increase in something they are use to.
Anthony Bailey Besides how the phone looks, what about the S4 is anything like the S3? Should I wait for an educated, informed response... or should I just call you a dumbass now???
Anthony Bailey Then you'll be getting a 2nd rate phone. None of the high-end smartphones coming out will be costing $199. This isn't 2010. The specs of these new smartphones slaughters many really good computers. Stop being cheap or else get a pre-paid flip phone.
Anthony Bailey The Note II was $299 at launch. So how is $249 overpriced for what you're getting???
Anthony Bailey I have AT&T and I pay $101/month and with the $10 discount I get for the next year, I pay $91. What kind of plan do you require that you're spending $130/month???
Ziggy Torres Hope Sprint has it for 199
David Brown I'm just replying to the remark that if money makes a difference then somehow I have"no business" buying a phone.
Jay Lazz So then do not buy it now. Wait how you want
Dominic Chapala Oh well, no one is going to buy it anyways.
Jay Lazz Dude were not sitting here talking about buying a new car and trying to save a few thousand dollars. Were talking about a cell phone were maybe 50 to 100 dollars makes a difference. I dunno about you, but I make that hard earned money to actually get the things I want in life.
David Brown Why buy it now when I can get the same phone in 6-9 months for $99.00?
Jason Vargas Like someone said earlier. You can't expect phones to get That much better and pay $200. And once every 2 years is not asking too much
David Brown It's ok to be smart with your hard earned money.
Kenneth Maneeley It should be $199 for the 16gig then $249 for the 32 and $299 for the 64g. That would seem more reasonable. And the 32gig HTC one is being sold at radio shack for $199.00 and then you also get a $50.00 Google playstore card also.
Jason Vargas 249 is for a contract price just invade anyone's confused. Some of you are. Anyways not really I have Tmobile. $99!!! Yes u pay around $20 a month on top of your bill but its still $90 Unlimited EVERYTHING.
Jay Lazz No difference. If people have to worry about how much the phone is, they should not be in the market to get a new one. If you really like a phone, price should not matter. Most people get a new phone once a year or two. Go all out when you get one. Don't skimp over 50 or 100 bux. You will make a good amount back of it anyway when you sell the old one in your pocket.
Larry Waters Nope. Not interested in any phone with Android. A Note III with WP8 would be my choice.
David Brown Just how much difference then Jay?$100,$200,$500?
Bilal Rashid we buy our phones at $600+ not sure what you guys are complaining about ...
Phil Ofthefuture I wouldn't use AT&T even if the phone was free. I don't think i would enjoy paying $130 a month for a cell phone bill
Mark Schroeder Uh Austin you do know that phones have been $249 for over 2 years now. So don't worry. Your pretty little iphone isn't going to follow this trend.
David Brown Just wait 6-9 months and it will be $99.00
William Huang I'm gonna skip out on this and wait for another phone. 250 on contract and 800 (or that's what I heard) off contract? 800 is just a 46 dollars difference from my self-built computer! Hell no, I am not getting the S4.
Ed Plnia Whoever pay that price for the HTC One or S4 will help de company keep selling new phones expensive. Me personally will not pay more than $199.99 for any 16GB smartphone...
Anthony Tat "not really" LOL as if 249 compared to 649 isnt enough savings... ok big baller
Frank DigitalLensman I am VERY happy with my No-Contract Unlocked Google Nexus 4
Anthony Tat my gs2 was $280 with contract renewel when it came out and i bought it... 249 seems fair. its still not enough to put me on team htc one. i care too much more about my phone's functions than its looks/feel.
Kelly Tanaka No, HTC made my choice for me when they decided ATT got the 64gb exclusive. S4 all the way.
Dante Paniccia You get what you pay for
Steve Hartsock I doubt it. Either way, $249 is a big savings.
Abram Wenevermet Dennis $249 for a S3GS? ripoff
CeeGii Borels not really ATT will price it around $649 full price
Eric Mitchell True, but the only thing about the HTC One is you better have insurance because if you damage that phone, then good luck getting it repaired.
George Millhouse phones cant get faster and faster and larger and stay 199.99
Jay Lazz If a 50 dollar price difference stops you from buying a new phone, then you have no business buying a new phone.
Dante Paniccia I hope it doesn't cost more then 800$ thats all I'm asking for
Steve Hartsock I'm sure that Best Buy will have it for $199. Everyone relax, calm down, take a deep breath. We still have a few weeks yet.
Hasan Mc ATTENTION!!!!! New Samsung Galaxy S4 Unlocked for any carrier Coming Soon Get your Pre-Orders IN with Unlimited talk,text,web for $35 Add me & Inbox me for Info..... We also have the Galaxy III and iPhone 5 available NOW http://www.vitelphonestore.com/?affiliate=799822&site=jmc
Jomar Lee Streeter Yes, this was surprising as I expected it to be $199 at the least... This has me strongly considering the HTC ONE, even though it's $249 it's made of better material and I feel it can pull off a price at that point.
Austin Azevedo I think it's ridiculously overprice. I mean now that the new s4 will be 249. Then a lot more of future phones like iPhone 6 will be that price.
Steve Hartsock Nope. Not at all. $249 is still much better than $799.
Jesse Podham costs $1149 where i am
CeeGii Borels Nope $580 on Tmo is a hell of a deal with a guaranteed SIM Unlock
John Santiago I'm still purchasing it




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