Alcatel One Touch Idol earns a role in 'Iron Man 3,' contest being held to celebrateAlex Wagner - Editorial Director of News and Content
Alcatel first introduced us to its One Touch Idol at CES 2013 back in January, and at the time the company said that the new smartphone would be arriving in the U.S. sometime in the third quarter of this year. It looks like we'll get another look at the device before then, though, as Alcatel announced today that the One Touch Idol will be making an appearance in the movie "Iron Man 3." In order to celebrate the One Touch Idol's role in the film, Alcatel is holding a contest on its Facebook page in which the winner will be awarded an all-expense paid trip to the "Iron Man 3" red carpet premiere in Hollywood on April 24.
The Alcatel One Touch Idol touts a 4.7-inch qHD (960x540) IPS display, 1GHz dual-core processor, 8-megapixel rear and 2-megapixel front cameras, 1,800mAh battery and Android 4.1 Jelly Bean. All of that is packed into a frame that measures 7.9mm thick and weighs 110 grams, which Alcatel claims makes the One Touch Idol "the lightest smartphone in its category." That could make the device an attractive option to anyone that values having a thin and light smartphone, and the fact that it comes preloaded with Jelly Bean means that buyers will get access to features like Google Now and expandable notifications out of the box.
Along with its red carpet premiere contest, Alcatel is teaming up with RadioShack for a promotion that'll run from April 14 through May 11. Any customers that buy the Alcatel Authority during the promotional period will receive a pair of tickets to see "Iron Man 3" after it arrives in theaters on May 3. The Alcatel Authority is currently being sold by RadioShack for $129.99 and features a 4.3-inch 800x480 display, 5-megapixel camera, 1,600mAh battery and Android 2.3.6 Gingerbread. Alcatel's announcement detailing both the One Touch Idol "Iron Man 3" contest and the Authority promo is available for your perusal below.
Nearly Weightless Smartphone, ALCATEL ONE TOUCH Idol, to be featured in upcoming Marvel’s Iron Man 3 (In theaters May 3rd)
Facebook fans can enter for a chance to win an all-expense paid trip to attend the movie’s red carpet premiere in Hollywood, Calif. on April 24, 2013.
Irvine, Calif. – April 3, 2013 – TCL Communication, the leading global designer and manufacturer of ALCATEL ONE TOUCH branded mobile devices, today announced the ONE TOUCH Idol, currently the world’s lightest smartphone in its category, will be featured in Marvel’s “Iron Man 3.” Fans can enter for a chance to win an all-expense paid trip to attend the movie’s red carpet premiere in Hollywood on April 24, 2013, by visiting the company’s Facebook page at www.facebook.com/alcatelonetouchusa.
“Since entering the U.S. market three years ago, the ALCATEL ONE TOUCH brand has quickly grown its presence in the U.S. through partnerships with major U.S. wireless carriers and retailers,” said Nicolas Zibell, President, Americas & Pacific for ALCATEL ONE TOUCH. “Being the exclusive mobile phone partner for Marvel’s Iron Man 3 is a good example of the increased popularity of the brand’s premiere Android devices, including the ONE TOUCH Idol and Idol Ultra.”
As part of the ALCATEL ONE TOUCH USA promotional plans, the company is not only offering the red carpet opportunity on their Facebook site, but will also have an exclusive retail promotion with RadioShack featuring the existing ALCATEL Authority smartphone from April 14 – May 11. The offer will include a pair of movie tickets, with qualifying device purchase, to watch Marvel’s Iron Man 3 after it hits theaters on May 3.
The ONE TOUCH Idol, weighing in at 110 grams, makes it the lightest smartphone in its category. The device’s ultra-slim form factor has a large and bright 4.7” qHD IPS display, outstanding performance, and rich user experience.