Apple and Yahoo! rumored to be in negotiations over increased iOS content partnershipAlex Wagner - Editorial Director of News and Content
Yahoo! already provides the financial and weather information that comes preloaded on all of Apple's iPhone models, but according to a new report, the two companies are currently in talks to forge an even deeper partnership. According to sources speaking to The Wall Street Journal, Apple and Yahoo! are currently discussing new deals that could see even more Yahoo! data preloaded onto iPhones or available through Siri, including info from Yahoo! Sports and Yahoo! News. However, even though negotiations are reportedly taking place, the tipsters suggest that no new deal between Apple and Yahoo! is imminent.
New Yahoo! CEO Marissa Mayer has been working to increase her company's presence on mobile hardware, and getting more of Yahoo!'s data onto iPhones would certainly be a good way to do that. We've also watched Apple distance itself from Google a bit recently, giving the axe to both the YouTube and Google Maps apps that used to come preinstalled on its iOS devices. Considering all of that, a new deal between Apple and Yahoo! that includes more of Yahoo!'s data being accessed by iPhone users makes some sense for both companies. It'll certainly be interesting to see what kind of agreement (if any) the two companies could strike, but by the sound of things, we might be waiting a while. How often do you use Yahoo! services to get information on news and sports? Would you iOS users like to see more Yahoo! data integrated into your devices?