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For the past few years, HTC has been in a gulf-sized hole and many would argue it was a self-inflicted wound. In hopes of retaining its approach as a viable contender in the Android world, HTC's latest jab against competitors comes in the form of the One. The One has been labeled as the Taiwanese company's "last effort" to get itself out of said rut. It's a Hail Mary smartphone for the company. And, honestly, it's looking more possible for the company to rejuvenate itself with each passing day.

The verdict is in for HTC's latest flagship and the grass is looking a bit greener for the company. Our own Aaron Baker praised the One's build quality and fit and finish, complimenting the loud BoomSound speakers, and vivid 1080p display. In other words, the features of HTC's latest flagship are selling themselves. HTC can and should breathe a sigh of relief.

With all things considered, HTC is in a great position to rival the next iPhone, and the reigning King of Android - Samsung's Galaxy S 4. The One is undoubtedly the Taiwanese company's most prolific smartphone creation to date.

It's a fight long overdue for the two Asian manufacturers. Where Samsung has managed to capitalize on its Galaxy brand, HTC is differentiating itself as the definition of a high quality Android experience. And it's working among tech pundits. It's also getting noticed by investors.

The Wall Street Journal reported that HTC Corp. "actually beat some investors' expectations" with the company trading 3.1 percent up in the Taipei trading floor on the previous day. It's a startling break for the company since HTC announced their first-quarter net profit was down 98 percent from a year earlier. In other words, it's the lowest level since it began selling as HTC Corp. back in 2006. A company that has managed to gather as much negative publicity as HTC should now look forward to how it will recoup its losses. The One is their answer and it's shaping up to be everything it needs to be for the Taiwanese company.

But many are quick to point at HTC's current financial situation and consider any chance of recovery laughable, which is not entirely fair because the One is not yet in the picture. HTC has been on a steady decline for the past few years with sales of their Android flagships the HTC One X and One X+ making very little difference to the company's bottom line. With that said, there was one thing missing: marketing flair. Many believe that HTC's Quietly Brilliant campaign was becoming too quiet, and I agree. I'm glad they've decided to go with a new motto even if it's taking them a while to figure it out. The One has marketable features like BlinkFeed, BoomSound, and Zoe to attract consumer attention HTC has always struggled with. Now that the HTC One is in the picture, HTC is in a better position than ever to counter the onslaught of competition.

"Over the past week, people were expecting much worse (of HTC)," Yuanta Securities analyst Dennis Chan told the Wall Street Journal. "The fact that it's still turning a profit counts as good news."

With that said, a snapshot of the stock market is never an accurate representation of a company's financial health. Just because they're trading slightly higher than yesterday, HTC should not let off. Analysts are still hesitant of HTC Corp.'s future on many fronts. There is still apprehension surrounding HTC's UltraPixel supply shortages which are unlikely to match demand until late April and early May. In other words, right when the One goes on sale. Many analysts also feel that HTC is in a position to rebound against competing devices, but only if it can meet demand.

But it's not all that surprising if you look back at what we have asked HTC to do to ensure the One is a moderate success. HTC has managed to listen to most concerns.

The HTC One has kept carrier branding minimal, and that's what we wanted. You could argue that's because Verizon isn't in the picture (yet), but the One remains mostly unmarked. HTC has also managed to position itself as something entirely different from the Galaxy S 4. Look no further than HTC's official Twitter handle @HTC as proof of their zealousness. I believe it's important HTC solidifies its presence as a different Android experience because Samsung has clearly cornered a portion of the market with white knuckled grasp. Lastly, the HTC One is so very fresh and new compared to any other smartphone they've ever made. HTC listened to everyone who wanted something brand new, and they delivered. There's no question they have gone all-in with their latest handset.

To top it off, many analysts believe this is rock bottom for HTC, and that the One can (and will) allow the company to breathe a sigh of relief knowing that it can't get any worse.

We'll just have to wait and see if HTC can keep up with demand.

Image via Gadgethelpline.


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Comments & discussions  

23 Reactions to this post

"There are supply shortage concerns surrounding the UltraPixel camera of the HTC One. Do you think demand for the One can keep it relevant against competing devices despite potential supply issues?"


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Danny Medina
Danny Medina HTC gave Verizon the jelly bean update but Verizon took long to release it and everyone blames HTC smh
Philip Lu
Philip Lu Oh, I like the fact that everyone is switching to S4, this shall make HTC One owner more unique in a way.
Sam Ledger
Sam Ledger O and I hard reset it 3 times with no effect
Sam Ledger
Sam Ledger I got one on Friday and had to send it back yesterday run perfect for to days then on the 3rd day the Internet slowed right down not a network prob cause I had iphone 4 and 2 iPad 2s on the same network talking about 3G not wifi the iPhone was loading 6x faster but for the first 2 days it was great really fast just puts me off getting a other one delivered in case there is going to be on going problems
Evan Naumcheff
Evan Naumcheff As soon as it hits Verizon I'm all over that.
Mark Belkowski
Mark Belkowski htc is done for. they have no idea how to market anything.
Thomas Hadley
Thomas Hadley Lol at the immature haters
Nick Sanford
Nick Sanford This is why Im kind of excited to see what the iphone 5s is going to be like, apple knows they lost tons of customers, so hopefully they are going to come out with something big..... hopefully... but probably not... because its apple
Eric Divine
Eric Divine They're already falling short when it comes to demand. I'm speaking as a customer that can't preorder the unlocked version for the US or the tmobile version from HTC.. Been waiting since March like everyone else lol
Lance Johnson
Lance Johnson HMMMM...this is why Im getting the S4 when it comes out and not another HTC product. They are slow on their releases just like my current phone HTC Thunderbolt. They are slow on their android upgrades. When most other old phones are already going to Jelly Bean, Im still on ICS which made my phone slow as crap.
Chris Graham
Chris Graham Absolutely not. With the impending launch of the GS4 if they don't get it to market like yesterday they will fail just like last year.
Ivan Osuna
Ivan Osuna oh now everyone is jumping into the S4's wagon after they didn't like the S4... you ppl make me laugh heh
Dale Rosier Jr.
Dale Rosier Jr. HTC is digging its own grave.
Elias Ortega
Elias Ortega I wouldn't be embarrassed to say that my phone has 4 ultrapixels, just show them pictures of how good they come out.
William Plotner
William Plotner Wat?
Tiger Panomthonichakul
Tiger Panomthonichakul ok delay is failure, i go for s4,then
Rob Delaney
Rob Delaney HTC is not Apple where some supply problems are ok because people will wait. HTC needs to get this out before Samsung and the S4 buries them in marketing and publicity
Eusebio Perez
Eusebio Perez WTF is HTC doing? They have teh best phone in the market right now, period! No if, buts or whats! And they have shortage of supply? Plus why in the name of jesus freaking christ they havent gone wild on advertisement with this phone? Who the hell is in teh marketing department? Whoever it is needs to be fire ASAP. This is just sad! By the way Im a Lumia(WP8) user, before the Samsung fan girls gets all mad at me!
Jonathan Coffey
Jonathan Coffey HTC needs to stop coming out with all these experimental type phones. Samsung finally built 2 flagship phones people know when they get a Note or an S branded device they are getting quality. HTC should have never stopped the G line that could have been their flagship device.
Saurabh Bisht
Saurabh Bisht when i vl hold this phone in my hand.. firstly my relatives gonna ask a question "how many megapixels camera this phone have?" and when i say only 4,that vl be the most embarrasing moment for me.. so a big NO for ONE.. m Happy with My Galaxy Note 2.. :)
Scott Heppell
Scott Heppell The more you make people wait, the more chance something new and even better comes out and steals your customer. Technology changes so much everyday. Companies can't afford to make people wait.
Anthony M Line Boyd
Anthony M Line Boyd nope it will fizzle more
Jonathan Coffey
Jonathan Coffey No people will not want to wait they might get an S4. The HTC one camera is overrated.




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