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Some of the biggest hype surrounding a phone right now seems to be around the HTC One, the beautiful aluminum phone that HTC showcased at MWC 2013 earlier this year. While the design of the device falls nothing short of what we consider the “premium” feel, there’s still a lot more to a device than what is on the outside and it’s really what’s on the inside that counts the most; along with the praised design, the HTC One actually has some very interesting features that come along with it. With the phone being released shortly before another highly anticipated device, the Samsung Galaxy S 4, I have to wonder how long the hype surrounding the device will last.

In short, if a device is truly reflective of the positive reviews it receives then the hype won’t vanish overnight. I truly think that the HTC One and the Samsung Galaxy S 4 go head-to-head when it comes to specs and features – in some ways the HTC One is more impressive, in others the Galaxy S 4 takes the lead. However, one thing that Samsung has over HTC is the ability to market the everlasting fire out of HTC on any given day. HTC seems to mostly work by word of mouth, and so far is doing a pretty good job of relying on this method.

I feel like a lot of people are hanging on to the tail of the HTC One bandwagon until the Galaxy S 4 comes out. I don’t blame them, either. Since it’s the device that’s going to win the release race it’s sure to experience a lot more hype for at least a few more days. However, I’m not sure whether to think that this release date will either be a very good thing for the Taiwanese company, or a very bad thing. I’ll explain to you how it could become either situation.

AT&T and Sprint will be the first carriers in the U.S. to have the HTC One available for its customers this Friday, April 19th. T-Mobile will have the HTC One available to its customers just five days following on April 24th. Verizon will supposedly get the One eventually but since we don’t know when or where that time will be that’s irrelevant information (but I thought I’d throw that in there for anybody wondering). Great, so we have all of that set up. Sounds like a good deal, until we correlate the release dates of the HTC One with the release of the Samsung Galaxy S 4.

T-Mobile will officially begin selling the Galaxy S 4 online starting on April 24th and in stores on May 1st; Sprint will begin sales of the Galaxy S 4 on April 27th; AT&T will begin on April 30th; Verizon is still being mysterious and not saying when they’ll do it (stingy, aren’t they?). All of these dates, with the exception of T-Mobile who is releasing both devices on the same day, are within the 14-day return period that each provider allots customers who wish to exchange a device.

I have a bad feeling that a lot of people are going to be returning their HTC One in fear that they made the “wrong choice” because they didn’t get the “more popular” device. I am also beginning to think that Samsung planned this on purpose just for this reason, but that’s just me being a skeptic. Manufacturers be scandalous sometimes.

But that’s only one scenario. I also mentioned that it could play out for the better for HTC, and here’s why I think so:

The device has primarily gotten good reviews. Despite the fact that many people were initially turned off from the UltraPixel camera (only 4-megapixels, but with  improved camera sensor) but even from reviews you can see that the UltraPixel isn’t as bad as it sounds – in fact, I’d say that I think it takes better pictures than the almighty Nokia Lumia in certain low-light situations. The HTC One also debuts Sense 5, which is, simply put, a “grown up” version of the old Sense most of us could recognize from a mile away. The One also features front-facing speakers - a simple feature that probably should have been introduced eons ago, yet for some reason never was. If the bulk of the tech community is willing to vouch for a device, odds are pretty good that it is a good device and even the average user would find themself more than satisfied.

The best possible outcome that could happen for HTC is that the HTC One is truly the winner the company intended for the device to be and people recognize a good device when they experience it. Maybe this time people won’t return the device less-heard-of and exchange it for the more popular device simply because it has a more recognizable name.

I’m not saying the Galaxy S 4 isn’t a great device – I don’t even know what device I would choose right now if somebody held out one in each hand and told me to pick one (Side note: If unsure, always go with the point-and-distract method: “Hey, is that John Travolta?” They’ll always look if you say ‘John Travolta’ and that’s when you make your move and make off with the goods). What I am saying is that I hope people don’t nix one simply because of the strong name the other holds. It would be silly to say that the Galaxy S 4 is easy competition given that it’s similar to the Galaxy S 3 – it is similar to an extent, but it’s also updated, fast, and definitely appeals to the customer who is used to higher megapixel counts equaling a sharper image. It happened with the iPhone, and it happens with Galaxy. It’s a name people recognize and customers like recognition.

Both devices are amazing and deserve the amount of hype they have been receiving for months to come, but I would be lying if I said that I wasn’t worried that this might be the last days we hear so much excitement about HTC before they’re completely forgotten about again.

Readers, what do you think about the hype? Do you think that HTC  will continue to receive hype even after the release of the Galaxy S 4, or do you think that the hype will slow down exponentially? Let me know your thoughts in the comments!


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92 Reactions to this post

"Do you think the hype for the HTC One will die down after the release of the Samsung Galaxy S 4 happens mere days after the release of the HTC One?"


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George Ling I think yes. HTC devices, when they are done right, will always be remembered for ages. like the HTC Desire.
Krishna Karthik Yeah.....remember what happened when htc launched one x and few weeks later s3 was launched....n soon became the best selling smart phone
David Moreno So far looks like it might. htc needs to advertise better just as Samsung has been doing. They have a great product, more people just need to know about it.
Charles Pruitt Charlie stop DONKRIDING!!! where was the mention of battery life,hmmmm???
Javier Sanchez Ojeda pretty soon ,the phone is very well design and build but it doesn't bring anything knew to the table
Mauricio DeSean Cruz Yes Specially now that Samsung Galaxy s4 has even announced the phone on None Contract carriers like Cricket Wireless
Jacob Samples There's no tough fight. Everyone was acting the same way about the One X and it got its dick put in the dirty by Samsungs massive marketing plan.
Scott Morey Nah. I was just messing with everybody. I am getting the One. High End smartphones all have pluses and minuses. Just depends what you intend to use it for.
Ilija Jovanovic of course it will
Janine Rose Dusablon What hype? I'm the only one of all my family and friends that even knows about it. But they all seem to know there is a new Galaxy coming out.
David Cipollone No, I think it's created enough hype at this point to stay relevant and not fall back in the crowd as more phones release this year. HTC has made a statement this year with the One, and that's that they aren't going down without a fight. Samsung didn't really make any breakthrough changes this year, and has actually become a company like Apple in many ways. O I've got the HTC One for Sprint, and have been using it for 4 days now and can truly say, Samsung will have a tough fight on their hands this year. The manufacturing for the HTC One had improved, and there probably won't be as many delays this year with getting them into people's hand.
Jamille Browne yup not too short after getting the N4 I looked at my one S like it was ancient
Ken Rowe I actually like the HTC One. Better than the GSIII by miles and possibly better than the GS4, even thought I have not seen that one yet. But the HTC One has got that WOW factor.
Anshuman Tewary No i think... It 'll last, even after S4's release!!!
Camar Green Jet Li- The One
Jason Vargas What's an HTC One
Matt Penner Band wagons were made for jumping. When it comes to cell phones, there's a lot of jumping.
Odin Johnson People talking about they love the phone now will say they hate HTC when they don't get regular updates for the ONE.
Saurabh Bisht Metal is a good conductor of electricity... u can get shocked while charging.. :P
Saurabh Bisht it will drain the Battery to 0% as soon as u start playing HD games in it.. HTC battery ALways Sucks.. i'm Happy With My note 2...can live about a day in heavy usage..
Luis Robles Figueroa I hope not too soon.
Saurabh Bisht htc Copied Iphone With its unibody aluminium design n IPS Display...even the Power button n Micro Sim Slot is Same as IPHONE... HTC is a COPY CAT...
Yannis Pyrros I think HTC is way better..... First HTC I personally would buy. Was never a fan of them....
Julian Scott About a month
Paolo Dela Vina Jimenez Nokia n95 for life :p
Marlon Milligan Not anymore bud
Danny Medina Hahahahahaha Samsung fanboy !!!!
Troy Bauman No, because the S4 will still look and act like an S4...
Akshay Kumar We are talking about highend device means some premium feel not some cheap plastic :P
Brian J. Moore To each his own but I prefer HTC phones over Samsung.
Jacob Samples Orly? HTC doesn't do that? Pretty sure they have, bud.
Marlon Milligan What's wrong with marketing a tech product on a tech site? Laughable
Kelly Tanaka Not sure, only time will tell. Preordered mine on Sprint, due on the 19th doubt it will get here on time. Unable to meet demand will definitely kill the hype. Sprint and HTC response to my inquiry that the One is worth the wait. If I didn't believe that I wouldn't have preordered it. We will see what happens Friday.
Gary P Berenson Most likely
Marlon Milligan Because the toggles are tacky & htc doesn't do that . Sense 5 takes a minalistic approach. You can download toggles from the play store if you really want it .
Marlon Milligan @jacob samples htc released the jellybean update before Samsung. The htc one xl & htc evo 4g lte recieved the update first. Att recieved the update but didn't push it. Carriers do that but the fact remains htc pushes updates first ...well after Nexus
Jacob Samples 4.2.2 was mainly to address the a2dp bug. But, the features you listed? All on the s4. Hell even the s3 had toggles with ICS. HTC can't even do it on jellybean.
Chris Roberts I say about 85% of HTC's Marketing came from (cough, cough) Tech sites.....;)
Spence Southard S4 is only a moderate upgrade. The only thing it might destroy is Samsung's recent win streak. The HTC One is taking the crown this year. Have to hand it to a company when they really make a good product.
Dalton McVey Apparently they tried, but it's been pulled pretty quickly. Found a mirror here: https://www.youtube.com/watch?v=3uscsxb2FZ4
Marlon Milligan All android 4.2.brings is lock screen widgets , multi user login, pull down toggles , photosphere ...no better power management. 4.2.2 brought a bug fix because 4.2 was fucked up when alot of us received the update.
Dwayne Cook Oh really... I didn't know that. That's cool Apple is taking a chill pill.
Jacob Samples Yeah. I owned a DNA and they both use the same shape. Not great to hold compared to the flat back and curved edges of a galaxy s 3.
Dalton McVey Exactly. I loved my Droid Incredible a lot. In fact I still have it - running jellybean even, but if I think a different company makes a better or more comfortable product, I'll gladly switch. Ordered the S4 today.
Chris Roberts Apparently you don't know that HTC signed a licensing agreement with Apple... Why do you think the phone looks like it does ;)
Jacob Samples Marlon, let's look at the one X on at&t, right? Came out waaaay before the gs3, and both launched with 4.0.4 ICS. Gs3 was updated to jellybean a lot faster than the One X.
Tom Nguyen I agree with you Dalton. No doubt it's a great looking phone.. and the cold metal does feel great on the skin.. but when I actually grasp the phone, it's not comfortable to hold at all. The sharp contours around the bezel and the thickness of the edges feels like you are grasping a ruler.. at least to me anyways.
Marlon Milligan Oh and htc updates faster than any other Android oem available http://crave.cnet.co.uk/mobiles/htc-comes-top-in-android-update-study-50010043/ past three years . Do your research & stop listening to schills
Jacob Samples Yeah, it does... It handles visual processing and power management a lot better. I've seen 4.1.2 and 4.2.2 on a nexus 4. Guess which one runs better?
David Keith Gobert The one thing I know for sure is no one's going to me swayed my Facebook Home.
Marlon Milligan Also 4.2.2 is a tablet update ...brings nothing to skinned Android.
Frank Porter Good question. The only hype I see about it is what sites like this and others are attempting to create, and not so much any actual hype that's visible at all in the general public. HTC sure as hell hasn't done anything to spread the word about it.
Jacob Samples You mean polycarbonate? The stuff they use in industrial situations because of its durability? You mean that back speaker that pumps out about as much sound as the two front? Non true my ass. Course, guess that's why reviews have said the s4 has a more crisp screen and it's more visible in the daylight. Call it "cartoony" all you want but it's efficient and more feature filled than Sense. Tired old same design? I guess you can say that... About an altered design used once, right? Cause HTC has totally neeeever done that before. The one has a slower clocked processor and an older version of jellybean. The s4 is more powerful out of the box. Get your head out of your ass.
Mick Jetten Most Definitely ! ;)
Marlon Milligan No...alot of people are genuinely excited for the HTC One. It has an epic design , sharper screen , better innovative camera , & awesome speakers. Sense is excellent & the minimalist approach is very pleasing to the eye. The phone has won awards & is getting raved reviews across the internet. Also if you google htc one vs galaxy s 4 poll...the Htc one came out ahead every time.
Charlie Durie LOL..um really? And how does the Plastic, back speaker, 441..non true 1080p Pentile matrix arrangement display, cartoony touch wiz UI, tired old same design, with a push button GS4 (GS3"s") phone going to "destroy" the HTC ONE? Sorry Samsung fan boy, stop smoking the crack. HTC ONE is Powerful, and SEXY!
Izgil Mardahayev It'll have a bad software?
Facebook user I <3 to watch CELLPHONE ADDS, the BRAND & CARRIER ones
Dan Rodecap DROID..
Dwayne Cook You seriously won't be able to tell the difference with the ppi being so close. S4 destroys this phone...
Dwayne Cook The design from the front view resembles an iphone 5. That's enough for apple to try and sue HTC.
Matt Jackson Hold up now, that thing has hype?
Charlie Durie LOL...NOT!
Mark Belkowski it will do well but not as good as the s4. just preordered mine today.
Charlie Durie Nope! Better build! Front facing speakers! Beat Sound! 468ppi resolution v.s 441 for GS4. Ultra pixel camera with 300% more light. Zoe...etc, etc. I'm getting mine tomorrow :-)
Izgil Mardahayev I've had 2 HTC phones before: Droid Incredible and currently HTC Rezound and I'm tired of overheating and quickly-draining batteries.
Aaron Dean Hahaha htc sense go home your drunk
Yumi Faeldo The One is pretty. I'm almost tempted because of the hardware...but when I think about the software.... Nevermind
Anthony V Cannata Until the Samsung Galaxy Note 3 comes out because Samsung is far better then HTC
Jacob Samples Scott, compared to what? An awkward soda can?
Yumi Faeldo At least Samsung has shown big improvement in the update department...
Lanh Nguyen doubtful.
Yumi Faeldo Plus the fact that HTC will most likely abandon the One and start developing a new phone as soon as a new version of Android comes out. Has HTC upgraded any of their phones? What happened and will happen to HTC One X and One XL and One X+? Are they going to be upgraded? The One S?
Scott Morey All Samsung's feel like cheap toys
Dalton McVey What you say everyone else is saying, sways my opinion approximately 0%
Christopher Williams You are in the extreme minority. Everyone else says it's an awesome device in hand.
Brandon Johnson Samsung has employees writing bad reviews about the phone, so if that story catches on, they'll build a hype.
Dalton McVey Held an HTC one in-store today. Immediately put it back down, so uncomfortable to hold. Not a smart design beyond it's awesome looks.
Dwayne Cook I like Samsung... Samsung is awesome.
William Plotner I don't think so as long as they pump out ads for it.
Anthony Evans its already forgotten lol
CeeGii Borels theres a HYPE? can anyone point where its is?
Biraj Patel no its going to be more of personal preference at that point. most likely ill still get the HTC One Since im a htc guy. and my dad on the other hand is a Die Hard Samsung Guy lol
Nestor Pujols It will last!!




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