If you were to walk into a wireless carrier's retail location, check out the available stock, and then go to a competitor's site and do the same thing, there's a chance you'd probably see some familiar brands. You'd see plenty of Samsung, and HTC, and soon you'll be seeing Motorola sprinkled around, too. Another manufacturer you'll see is LG. The company has a nice selection from one carrier to another, with only a minor amount of overlap in device selection.
It's been like this for awhile, actually. LG's presence on the four largest wireless carriers has always been there, but they've been pretty quiet over the last few years. Companies like Samsung, HTC, Apple, and maybe even Nokia a little bit, have managed to steal most of the limelight away from the company.
It could also come down to the handsets, too. While we know the G2, the company's brand new flagship device, is getting all sorts of attention right now, it hasn't always been like that. Even handsets that should have been getting plenty of their own shares of love seemed to be just sitting in the wings, resting quietly.
For instance, LG's Optimus G Pro, which launched on AT&T not too long ago. It did so without much fanfare at all. Especially not the sort of commotion that came along with the G2. However, the Optimus G Pro is a good phone. A strong phone. A device that can go up against the mainstream, high-end competition without much effort. It boasts a 5.5-inch display, with a resolution of 1080x1920. It's got a quad-core Qualcomm Snapdragon 600 processor, clocked at 1.7GHz. The battery is measured in at 3140mAh. There's a 13MP camera on the back, and a 2.1MP front-facing shooter. Unfortunately, though, it's running Android 4.1 Jelly Bean out of the box.
Basically, that's an awesome phone. The only real drawback I can see is the display size, which could very well be too big for a lot of people at 5.5-inches. Especially since it doesn't come with a stylus. But there's no doubt that the Optimus G Pro is a phone that should be getting plenty of attention, considering how powerful it is.
But newer is always better, right? And, admittedly, the G2 does have some better specs, and the screen size isn't so big. Which is why I'm wondering if the G2 could very well be the device to keep LG's name in the light, even as we near the announcements of huge competitor's in Apple's next iPhone, and Samsung's juggernaut Galaxy Note 3. After all, the G2 has amazing specifications, and it's not as big as the Optimus G Pro.
With LG's G2, you get a 5.2-inch 1080p HD display, with a pixel per inch count around 424. There's a quad-core Qualcomm Snapdragon 800 processor tucked inside, clocked at 2.26GHz. It's running Android 4.2 Jelly Bean right out of the box. On the back of the phone, you'll find a 13-megapixel camera, with a 2.1MP shooter around front. The 3,000mAh battery should keep you going throughout the day. And the 32GB of built-in storage should be plenty.
So we know the LG G2 can compete with the competition, and some would even give it the edge with the processor alone. So can the G2 keep LG's momentum going into the holiday shopping season? While the device's raw power and features will obviously have to carry plenty of the burden, it will also come down to a few other factors:
Pricing and availability.
Now, we know that LG has the availability thing down, as they've confirmed the device will be landing at multiple carriers when it does finally launch. It will be seeing some minor tweaking here and there, but it's coming to the major wireless carriers, and that's a huge step in the right direction. As far as we know, there aren't any exclusivities getting in the way. LG just wants the phone in people's hands, and they've realized that a widespread availability will make that happen.
Pricing, though, could be a thorn in some people's sides. We don't know what the G2 will cost when it lands on carriers later this year, but considering the specs of the device, it could be "expensive." The Optimus G Pro sells for around $440, depending on where you look, without a contract. And AT&T is offering the device for $99.99 with a new, two-year contract. That could mean the G2 lands for $199.99 with the same contract, and could probably be sold for around $540 without one, if you're into that sort of thing.
I hope that the G2 can carry LG into the new year, so we can see the company continue their design strategy, especially with high-end specs. But, the big question is: Can the G2 propel LG back into the spotlight? And if it can, will it be just for a short period of time, considering Apple's and Samsung's big reveals are right around the corner? Let me know what you think.