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BlackBerry One Brand, One Promise

Less than a month ago, BlackBerry announced that it was forming a committee to review its "strategic alternatives," which could include forming an alliance with another firm or an outright sale. We haven't heard much about the situation since, but a new report suggests that the company formerly known as RIM is hoping to have itself sold before 2013 is over.

Sources speaking to the Wall Street Journal claim that BlackBerry hopes to put together a speedy auction process that will see itself being sold to another company as early as November. One tipster went on to say that BlackBerry has been holding talks with unnamed parties about a partial or full-on purchase, and that BlackBerry now has a narrow list of potential bidders that it plans to get together or a sales process that will get underway shortly.

It's worth noting that just because BlackBerry is hoping for a quick sale doesn't mean that that'll happen. We don't even know if any of the interested parties will actually put up an offer that BlackBerry will take. Still, it's interesting to hear that BlackBerry wants to get a sale done quickly, as it seems suggests that the firm is unsure how much longer that it can keep going in the position that it's in. Now that we know that BlackBerry wants to sell itself off by November, the next couple of months could get pretty crazy. Stay tuned for more as details as I get 'em.


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