Instagram says photo and video ads rolling out to U.S. users soon

Alex Wagner
Editorial Director of News and Content from Omaha, NE
Published: October 3, 2013

Instagram iOS app

After recently confirming that Instagram would begin selling ads within the next year, the company today shed some more light on its advertising plans and how it intends to display those ads to users.

In a post on its official blog, Instagram explains that U.S.-based users may begin seeing "an occasional ad" pop up in their feeds in the next couple of months. Because users are unaccustomed to seeing content from brands that they don't already follow, the firm says that it plans to start out slowly with "a small number" photos and videos that it says will be high-quality.

Instagram also promises that users will have control over the ads that they see and will be able to hide ads that they don't like and then provide feedback on why they did so.

Instagram currently has no business model, and so it's no surprise to learn that the photo-sharing service will start displaying photo and video ads in the feeds of users. While many folks likely won't be huge fans of ads randomly appearing in their feeds, Instagram does promise to ease its users into the change, and it's good to hear that there will be an option to hide an ad that a person may not care for. What will be interesting is seeing which brands jump on to Instagram ads and just how "high-quality" their photos and videos truly are.

Via Instagram blog