Gmail for Android app now displaying ads to some users

Alex Wagner
Editorial Director of News and Content from Omaha, NE
Published: October 4, 2013

Gmail for Android app ads

Following a report from last month that indicated that advertisements may soon begin appearing in Google's official Gmail for Android app, it appears as though the ad rollout has begun. Images posted by Android Police and Dutch site Android World show that some users have started to see ads in the Promotions folder of their Gmail for Android app. The ads are clearly labeled, sporting a yellow color that's different from the rest of the user's inbox as well as the word "AD" on the right side of the entry. It's worth noting that the ads are currently only appearing in the Promotions folder of the Gmail app.

Obviously it's not super exciting to see ads begin to infiltrate the Gmail for Android app, especially since its a piece of software that most Android users probably access on a pretty frequent basis every day. The good news is that at least Google seems to have done a nice job making sure that the ads are identified as such rather than trying to disguise them as legitimate emails. Plus, since the app is free and Gmail on the web has had ads for some time now, it's not entirely shocking to see ads making their way into a Gmail app as well. What do you think of Google's decision to roll ads into Gmail for Android?

Via Android Police, Android World