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Beats Audio HTC One S

Fresh off of its purchase of HTC's remaining stake in its company, Beats Electronics says that it's nearly ready to make another big move and enter the streaming music arena. Beats COO Luke Wood told The Next Web today that his firm will launch Beats Music, its very own streaming music service, sometime "within the next few months." The service will be available on Android, iOS and the Web, with support for Windows 8 coming later on.

Woods says that the focus of Beats Music will be on curation and playlists rather than making users hunt for new music on their own. The exec says that this will help Beats Music to stand out from existing streaming music services like Spotify and Rdio because it'll offer "a real depth of personalization" by knowing what users like, what they're listening to now and what they've listened to before, then serving up music that's relevant to their tastes.

Beats Electronics is primarily known for its line of headphones and speakers, but the company actually acquired streaming service MOG in mid-2012. That deal likely helped to give development of Beats Music a nice boost, and taking into consideration both that acquisition and Woods' promise of a highly-personal and curated music service, it'll definitely be interesting to see what the final service looks like and how much its subscription costs are.

Via The Next Web


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