After teasing last month that it planned to invade the U.S. market in 2014, Meizu today shed a bit more light on its plan of attack. The company is currently attending CES 2014 and showing off its MX3 smartphone, which features a 5.1-inch 1080p display, Exynos 5 Octa processor and Android 4.2 running beneath its custom Flyme 3.0 OS that's described as offering a "simplified user-friendly experience." Meizu says that it plans to enter the U.S. market in the third quarter of 2014.
Meizu isn't a name that gets tossed around much in the U.S., but the company is doing pretty well for itself in international markets, boasting over 1000 employees, 600 retail stores and 100 patents in China, Russia and Ukraine. Now Meizu has set its sights on the U.S. market. While there are obviously already a number of major players in the U.S. smartphone market, Meizu says that most of those brands have been too busy introducing products with complex features that can intimidate consumers, and so it sees an opportunity to swoop in and offer a "fun, friendly experience" with competitively-priced hardware.
Even though Meizu's U.S. launch is still a ways off, it's good to see another company planning to enter the U.S. market with the hope of shaking things up a bit. There's no word yet on which carriers, if any, have teamed up with Meizu or are in talks to do so, but it'll be interesting to see which partnerships the manufacturer forms ahead of its Q3 2014 launch. What do you think of Meizu's strategy? Do you think that it'll find success in the U.S. market?