Motorola CEO teases plans for ultra-affordable handsets, more device customization optionsAlex Wagner - Editorial Director of News and Content
Motorola made waves in the wireless industry last year when it introduced the Moto G, an Android 4.3 smartphone with a respectable feature set that includes a 4.5-inch 720p display, quad-core processor and a no-contract price of just $179. The Moto G is currently one of the best values in wireless, especially if you can snag a CDMA model for just $99, but apparently Motorola isn't done bringing ultra-affordable hardware to market quite yet.
In an interview with Trusted Reviews, Motorola CEO Dennis Woodside explained that while many consider the Moto G to be extremely cheap, the device's $179 price tag is still "a lot of money" in many places around the globe. As a result, there's a large market for even cheaper smartphones. Motorola plans to attack this market as part of its effort to deliver value to consumers, with Woodside saying that "there's no reason" that there can't be handsets that cost only $50.
But wait! Just because it's going to focus on getting more affordable smartphones out the door, that doesn't mean that Motorola will be neglecting the high-end market. Woodside went on to tease that his company is "pushing more customization" on the upper-end by allowing customers to select their device's colors and materials. Screen size and other hardware features are still set in stone, but Motorola is apparently planning to change that, with Woodside teasing that Moto will "bring all that in the next year or so."
It's kind of crazy to think about the major change that Motorola has undergone recently. Just a couple of years ago, the company was seemingly just going through the motions, cranking out DROID after DROID and failing to offer up much in the way of truly innovative hardware. Now we've got the Moto X, an affordable and customizable Android handset that many consider to be one of the best on the market, the Moto G with its crazy-cheap $179 no-contract price and a streak of prompt Android OS updates that have bumped both devices to KitKat before most other non-Nexus hardware.
As a result of all of these significant moves, it'll definitely be interesting to see what Motorola has up its sleeve for 2014. With things like MotoMaker and Project Ara, it's obvious that device customization is big for the folks at Moto, and Woodside's tease that Motorola will be bringing even more customization options in the coming year is sure to get many excited for the follow-up to the Moto X.
What do you think of this new-look Motorola? Are you looking forward to the arrival of the Moto X's successor and Motorola's other 2014 devices?
Via Trusted Reviews