Looks like Samsung is spreading its retail presence once again. After rolling out its "Samsung Experience Shops" to more than 1,400 Best Buy locations in the U.S. last year, Samsung today announced that it's signed a "preferred partner" agreement with Carphone Warehouse that will see the launch of more than 60 dedicated Samsung shops across Europe.
The European Samsung stores will have a "premium look and feel" and will offer a range of Samsung hardware, including phones, tablets, laptops and wearable devices. The stores will even utilize Samsung tablets as their sales tools.
Samsung and Carphone Warehouse will roll out these shops in the U.K., Ireland, Germany, Spain, Portugal, Sweden and the Netherlands over the next three months. The two companies say that there's an opportunity for their relationship to expand even further, with Carphone Warehouse being Samsung's "preferred partner" across Europe and keeping up the device maker's dedicated shops.
This new partnership comes following the successful trial run of three standalone Samsung stores that were opened in Spain last year and run by Carphone Warehouse. Considering both that and the fact that Samsung already has its own dedicated floorspace in Best Buy stores across the U.S., it's no surprise that the company has decided to further expand its retail presence in Europe. Plus, Samsung's got a pretty large mobile product lineup that's only getting bigger, and so having several Samsung-exclusive stores peppered throughout Europe will likely come in handy going forward.
Have you ever visited a Samsung Experience Shop or one of the dedicated Samsung stores in Spain? If so, what'd you think of it?