HTC intros Desire 310 as part of continued focus on affordable smartphones

Alex Wagner
Editorial Director of News and Content from  Omaha, NE
| March 5, 2014

HTC Desire 310 official colors

Following last month's debut of the mid-range Desire 610 and Desire 816 siblings, HTC today continued its focus on wallet-friendly hardware with the introduction of the Desire 310. The new handset packs a 5-megapixel camera on its backside, a 4.5-inch 854x480 display on its front and a 1.3GHz quad-core processor inside of its colorful frame. Also included with the Desire 310 is 4GB of built-in storage and a microSD card slot.

On the software side, the Desire 310 unsurprisingly comes preloaded with HTC's custom Sense user interface. Included with that overlay is the BlinkFeed news stream as well as an Offline Reading mode that can store up to 120 articles for later reading. Running beneath HTC Sense is Android 4.2.

HTC says that the Desire 310 will begin its retail rollout next month in Taiwan. There's no word yet on how much it'll cost when it lands on store shelves, but HTC describes the device as being "entry-level" and "affordable," so I'm betting that the 310 will be pretty easy on the wallet.

The Desire 310 is obviously part of HTC's continued effort to roll out lower-cost smartphones in the hope that it'll lead the company to increased profitability and a larger chunk of the smartphone market. We'll just have to wait and see if this plan works out for HTC, but with its large display and quad-core processor, the Desire 310 looks like it could be a decent option for consumers in the hunt for a big phone that won't leave a similarly-sized hole in their wallet.

Via The Next Web, HTC