Twitter #music iOS app pulled from App Store, existing installs to stop working on April 18Alex Wagner - Editorial Director of News and Content
Remember Twitter #music? The service made headlines when it launched a little under a year ago with the goal of helping Twitter users find that's popular on the social networking service and also to discover new artists that they may enjoy. We never heard much about the Twitter #music after it's debut, though, and now it looks we never will again after today.
Twitter has announced that it's removing its official Twitter #music iOS app from the App Store and that any existing installs will cease to function on April 18. Twitter hasn't revealed why it's pulling the 3.5mm plug on #music, but it did promise that it will "continue to experiment with new ways to bring you great content based on the music activity [it sees] every day on Twitter."
Despite the fact that it was being pushed by Twitter and featured integration with services like Rdio, Spotify and iTunes, Twitter #music never seemed to catch on with consumers. Twitter always seems to be testing ways to engage its users more and become something bigger than a service to share 140-character status updates, and Twitter #music wanted to turn the social network into a place for users to not only interact with their favorite artists, but listen to and purchase their music as well.
Did you ever use Twitter #music? If so, what'd you think of the service?