OnePlus One to be sold using invitation systemAlex Wagner - Editorial Director of News and Content
We now know the OnePlus One’s spec list, the 16 countries that it’ll launch in and the fact that it’ll cost under $400 / €350. There’s still more about the device to be revealed, though, as OnePlus has announced the details on how consumers will actually be able to buy its much-hyped handset.
OnePlus today revealed the “OnePlus Invite System,” its plan for selling the One to ensure that everyone gets a fair crack at buying a unit. Invitations to buy the OnePlus One will be shared through “friends, contests and on [the OnePlus] forums,” and the company says that buyers will be able to invite their friends to purchase a unit in the future.
Invitations are expected to be limited initially, but OnePlus promises that they’ll be easier to obtain as time progresses. Unfortunately, the company says that it doesn’t have any invitations to give away right now, but it does promise that more details will be shared when the OnePlus One launches.
OnePlus’s effort to build hype for the One by trickling out its spec details isn’t something that we often see in the mobile world, and so it shouldn’t come as a surprise that the company’s got a unique sales method planned for its smartphone as well. The OnePlus Invite System sounds like it could be a good way to ensure that neither OnePlus nor its ordering system gets overwhelmed at launch, though I can see how some potential buyers may be frustrated that they can’t just head to a website and buy the One. We’ll just have to wait and see exactly how OnePlus plans on doling out its initial invitations.
Via OnePlus forums