Earlier this year, HTC said that one of the ways that it planned to make 2014 better than 2013 was with a renewed focus on marketing. It looks like the company was serious about that, as it’s gone out and gotten itself a new marketing person who helped to create another mobile brand.
Sources have told Bloomberg that HTC recently hired Paul Golden, whose LinkedIn profile says that he “created and launched the highly successful Galaxy brand.” Golden previously worked at Samsung U.S. as its Chief Marketing Officer.
HTC has confirmed the hire to The Verge, saying that it “continues to invest in talent and recruitment as part of our broader human resources strategy to ensure the continued strength of our company's organizational structure.” HTC didn’t share any other details of the matter, but it’s said that Golden was hired sometime in the past few weeks and that he’s initially been given a three-month contract.
HTC had itself a pretty rough 2013 that included component shortages, patent lawsuits and financial losses. The company seems to have kicked off 2014 in a good way, launching the One (M8) on all four major U.S. carriers and rolling out advertising that’s much-improved over its Robert Downey Jr. ads from last year.
Of course, the true test for HTC and the One (M8) is just beginning now that the Samsung Galaxy S5 is on store shelves. We’ll have to wait and see who wins this round, but getting the Galaxy ad man on its side will certainly help HTC’s effort.