Have you seen an iPhone 5c in the wild?

Evan Selleck
Contributing Editor from  Arizona
| April 28, 2014

Recently, Apple has shown that they're willing to bend when it comes to the market, and what the consumer's obviously want. Not bend a lot, but bend just a little. It's the safest way for the company to admit that they've got to pay attention to what's happening in the mobile market now, without giving in all the way. The results of that movement? Well, we got an iPhone (iPhone 5) with a bigger display -- but still not as big as a lot of the other flagship devices out there. And we also got a "cheap" iPhone (iPhone 5c) that's super colorful -- but still not as cheap as people wanted or expected.

Truth be told, the iPhone 5s has been what Apple expected it to be right out of the gate. It's still a top-seller, and it continues Apple's trend at being one of the most popular smartphone manufacturers on the planet. And, despite the fact that the iPhone 5's or iPhone 5s' display isn't as big as many of the competition's, it still sold really well. So, no real hiccups there, right?

I don't think anyone would feel comfortable saying the same thing for Apple's other iPhone. While the Cupertino-based company hasn't necessarily come right out and said it (nor am I sure why they even would), all signs seem to point to a lackluster launch for the iPhone 5c.

Some people were surprised, others weren't. This is pretty normal.

The truth is, every year that Apple's launched a new iPhone and dropped the price of the previous year's model. This puts all the focus on the new iPhone, while keeping options open for someone who may not be able to pick up the newest device for whatever reason. But last year, with the launch of the iPhone 5c alongside the iPhone 5s, we got to see Apple essentially pitting two brand new iPhones head-to-head -- and the results . . . Well, I guess the results followed suit? The iPhone 5s is the top seller, and the "other" iPhone isn't.

In truth, I've only ever seen somewhere around 5 iPhone 5c's out in the wild. And, every once in awhile on my Twitter feed, I'll see someone point out that they've seen an iPhone 5c -- so I can't help but assume they don't see a lot of the devices, either. And, I know that a few retail locations around here haven't sold many at all.

My fellow Editor, Anna, asked if Apple should release another "c" variant at some point in the future, but instead I can't help but wonder why people aren't buying the current device right now. I really like the iPhone 5c. I miss features like TouchID when I use the iPhone 5c, but the overall device quality on the 5c is excellent. Plus, the colors are awesome.

Apple's put quite the force for marketing behind the iPhone 5c, and you can see the colorful devices displays in any Apple retail location quite prominently. And yet, it doesn't seem to be doing much good in the long run.

So my question has to be: why isn't anyone buying this phone? Is it because the iPhone 5s exists, or that they launched at the same time? Or is it that people just refuse to give it a shot? I can admit that I didn't think much of the iPhone 5c until I used one -- and then I saw why people should be paying attention to it. Let me know what you think!

Products mentioned