AT&T may offer NFL Sunday Ticket to all wireless customersAlex Wagner - Editorial Director of News and Content
AT&T’s recent acquisition of DirecTV may not seem to have had much of an effect on AT&T’s wireless customers, but a new report claims that Ol’ Blue’s subscribers could end up benefitting from the deal.
During a recent analyst meeting, AT&T executives said that they’d considering using NFL Sunday Ticket on mobile devices as a way to gain wireless and broadband subscribers. NFL Sunday Ticket shows out-of-market NFL games on Sundays and is currently exclusive to DirecTV in the U.S.
Details on AT&T’s plans are still light, but it’s said that the carrier could allow its users to stream NFL games on their mobile devices without having that data usage count against their monthly allotment. As noted by the Wall Street Journal, though, AT&T wouldn’t be able to offer NFL Sunday Ticket to all of its users as the DirecTV-NFL deal currently stands, as mobile streaming is currently only available to paying satellite customers.
AT&T’s still got some work to do before it can really make its DirecTV acquisition and NFL Sunday Ticket a big differentiator. If it’s able to offer mobile streaming to all of its subscribers, not just the satellite customers, it could be a big deal for AT&T, especially if it adds in a perk like not counting NFL Sunday Ticket data usage against a customer’s monthly allotment. DirecTV’s current agreement with the NFL will expire at the end of the 2014 football season, so it’s possible that AT&T may try to sweeten the Sunday Ticket deal and include mobile streaming for all.
Would you sign up for mobile NFL Sunday Ticket streaming if AT&T offered it to all of its customers?