New Sprint CEO Marcelo Claure talks strategy, says 'very disruptive' plans coming next week

Alex Wagner
Editorial Director of News and Content from Omaha, NE
Published: August 15, 2014

Sprint CEO Marcelo Claure

Last week, Sprint made a big move by ousting long-time CEO Dan Hesse and replacing him with Marcelo Claure, former CEO of wireless distributor BrightStar. Claire officially took his post at the helm of Sprint on Aug. 11, and recent he spoke with his employees to let them know what his plan of attack is.

During a company-wide town call that took place on Thursday, Claure said that his priorities were to reduce prices, improve Sprint’s network and decrease the carrier’s operational costs. He went on to say that he plans to focus on price reductions first.

Claire said that he planned to introduce “very disruptive” plans as soon as next week. He didn’t go into any further detail about the offerings, but he told employees that Sprint would have the tools necessary to back up its new rates.

Sprint logo

Following the new plans, Claure said that Sprint will need to work on its network. He plans to do this by digging into Sprint’s spectrum holdings. Phase three of Claure’s plan includes job cuts, but he doesn’t yet have any specific details on how extensive they’ll be.

Obviously we’ll have to wait to get more details on Claure’s plans before we can make any judgments about them, but it’s good to see the new CEO laying out his ideas on how he plans to compete with the other three big U.S. carriers. We’ve seen T-Mobile make a lot of major moves as of late with its Un-carrier efforts like JUMP! and Simple Choice plans, so it’ll be interesting to see what kind of “disruptive” plans that Sprint can come up with.

What do you think Sprint should do to make itself more competitive?

Via Light Reading