Snapchat Discovery rumored to serve you ads, news and movie content

Alex Wagner
Editorial Director of News and Content from  Omaha, NE
| August 20, 2014

Snapchat logo

Right now, Snapchat is primarily used to share selfies or strange occurrences in your daily life. If a new rumor is to be believed, though, you could soon be turning to Snapchat for serious news.

Sources say that Snapchat has been in talks with advertisers and media firms about a new service called Snapchat Discovery. The service would reportedly serve ads and content to users.

It’s said that “at least a dozen” companies have spoken with Snapchat about providing content for Discovery, including MailOnline, the website for British newspaper the Daily Mail. Snapchat Discovery will reportedly roll out in November.

Snapchat home iPhone

So how might the service work? Well, just like when you receive a snap now, it’s expected that you would be able to hold your finger down on your device’s screen to view written works as well as video clips. That content would they disappear after a set period of time.

While still very much a rumor, I could see Snapchat Discovery becoming reality. Many folks already use the app for sharing images and chatting with friends — it’s estimated that 27 million people used Snapchat in June 2014 — and so Discovery could be a good way to serve up ads and content to folks that are already checking Snapchat several times a day.

Do you use Snapchat? If so, what do you think of this rumored Snapchat Discovery service? Would you use it to consumer news and video clips?

Via Wall Street Journal