After announcing back in May 2015 that it planned to add video to its apps, Spotify is finally going to do just that in the next couple of weeks.
Spotify has confirmed that it will add add video content to its Android app this week, with the iOS app to gain video by the end of next week. Video will appear in the Spotify app in select countries at first, specifically the US, UK, Germany, and Sweden.
The video will be made up of content from providers like ESPN, Comedy Central, the BBC, Vice Media, and Maker Studios. During Spotify’s testing of its video feature, the content has primarily been bite-sized video, which makes sense because folks are going to be watching on their small phones and will most likely be on the go.
Spotify is all about streaming music, but with the addition of video, the company is trying to turn its app into your go-to source for entertainment. Spotify is going to face some fierce competition with video, though, with YouTube not only being a huge source for online video, but also being the name that most folks probably associate with online video. With Spotify finally rolling out video to its mobile apps over the coming weeks, we’ll get to see how Spotify’s video offering stacks up to the behemoth YouTube.