What is the PriceView effect?

Posted on Tuesday, September 12, 2006
by Joe Kramer, Director of Wireless Services

 

You have several options when it comes to utilizing the advertising real estate on your website, but you’re not sure what the best route to take is. Google adsense, LinkShare, and Commission Junction all offer ways of integrating contextual advertisements. There in lies the problem. Contextual advertisements are only marginally profitable on websites that receive a lot of traffic. This is primarily due to the high cost of generating the traffic in the first place.

There are several reasons why these ads are ineffective:

•  All of the contextual ads look alike.
•  High cost of generating the traffic
•  Low commissions
•  Clicking on a link usually takes me away from the website I was visiting. 
•  If I do decide to take a chance then what? 
•  Where am I going?
•  When I get there am I going to have to click on yet another link to get the website and so on?
•  Too much time is spent on navigation.
•  No images - I consider images to be very important criteria when shopping online. The old saying “a picture is worth a 1000 words”   has never been truer when it comes to online advertising.

The PriceView effect
It’s no secret that creating an ad that looks like it belongs on your website it is the key to successful advertising. In the recent past this meant you were going to have to set up a co-branded website sometimes with several different vendors. That process usually involves contract negotiations, multiple feeds and other hidden expenses which unfortunately is not always a viable option for the smaller to mid size businesses that is just starting to gain traffic. Thankfully Priceview bypasses all of that extra work and allows anyone to start displaying custom ads within minutes of creating an account.

As you can see by the before and after examples below the “PriceView effect” is clear. The website now has seamlessly integrated highly targeted advertisements along with a strong visual impact to instill confidence in the consumer. This consumer confidence = higher CTR = CPA = $. As an added bonus the customer now knows where to send their friends and family to make similar purchases. You cannot get that kind of customer loyalty from contextual advertisements.

>Below you can see before and after examples of a typical webpage utilizing contextual ads and that same webpage with ads generated by Priceview.

Same advertisment - fully customized using PriceView.

Here are the steps used to create this ad:

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