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AT&T files suit against Verizon "3G" ad campaign

AT&T files suit against Verizon 3G ad campaign
Posted Tuesday, November 03, 2009 by Aaron Baker     
Views: 8282

It was only a matter of time before AT&T got their feelings hurt and decided to sue Verizon for their "there's a map for that" comparison advertisements, seen all over television as of late due to the upcoming launch of the Motorola Droid.

Here's the real kicker: according to AT&T, Verizon is misleading the public by comparing the two 3G coverage areas.  Instead, AT&T proposes that Verizon includes their EDGE coverage.  Not quite sure how the nation's second largest wireless carrier justifies that request, as EDGE most definitely isn't 3G (and shouldn't be compared as such), but since it covers 1.75 million square miles, it would fill in their blue map shown in the picture above (thus making it more visually appealing to customers watching at home, pondering a switch to Big Red).

Instead of trying to sue Verizon for a claim that is largely true, I'm thinking that continuing the investment in 7.2 Mbps HSPA is a better way to spend money.  What's more, it will quell complaints about coverage, thus killing two birds with one stone.  What do you think?

Via: BGR

All about: Verizon Wireless, AT&T
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Aaron Baker
Aaron Baker
With a six-year career spanning across several channels in the wireless telecommunications industry, Aaron Baker has a unique perspective of mobile technology and its relevance in today’s...

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Comments on this Article

Profile image icon for sammy1213
sammy1213 @ Nov 4 6:35 PM
wow!! at&t are just gonna waste there time trying to sue verizon. at&t cant take a joke. what losers
Profile image icon for burmyo
burmyo @ Nov 4 6:16 PM
Sprint rocks! :)
Profile image icon for bblover2553
bblover2553 @ Nov 4 4:23 PM
Verizon only cares about showing a lot of coverage, whereas at&t takes the time to make the 3G coverage ACTUALLY fast, and puts it where people will need 3G the most, providing better quality service. At&t 3G is at least twice the speed of Verizon's 3G!
Profile image icon for davidimm
davidimm @ Nov 7 11:52 AM
3G is a speed standard. so there are really no variations in speed from At&t to verizon. AT&T is feeling salty because they know what verizon is saying is true.
Profile image icon for Carlos  Graves
Carlos Graves @ Nov 4 3:43 PM
I do think that Verizon should come up with more original ways to market, but I don't think that AT&T should file a law suit against Verizon just because they had something similar to their add campaigns..
Profile image icon for SteveyB
SteveyB @ Nov 4 11:19 AM
wouldn't it be nice if these ridiculous maps actually reflected where there was good and useable 3g coverage?
Profile image icon for SteveyB
SteveyB @ Nov 4 11:17 AM
There's no carrier that's best for everyone. It's nice to have choices.

btw, having worked for vzw I know that the map doesn't tell the entire story - there are a lot of 'marginal' coverage areas where EVDO is basically useless.
Profile image icon for sofa_king_good21
sofa_king_good21 @ Nov 4 11:08 AM
ATT needs to pull their skirts up and man up. truth must hurt.
Profile image icon for Jsmart
Jsmart @ Nov 4 2:15 AM
AT&T Will not Win this Lawsuit. They are wasting there time and money on a no win situation. They are just Mad and jealous that Verizon is going To Take Over the Industry with the leading ANDROID Device(DROID). SORRY AT&T Your precious Iphone Days are numbered. Theres a new Player in town DROID BABY...At the Pace they are going By Next year android will so advanced that the iphone will not even be mentioned!!!!
Profile image icon for markalkema777
markalkema777 @ Nov 4 2:00 AM
The coverage debate is useless unless you include location. It all depends on where you are in the country. Certain providers have better coverage in certain places than other providers. Thank you to all the people that provide their location along with their provider, because no one can say, "I don't have as good as coverage as my friend with AT&T" that doesn't complete the picture. I have Verizon; I live in the Portland, Oregon area and coverage is great.
Profile image icon for FA1SGL
FA1SGL @ Nov 3 10:52 PM
Have had Sprint and Verizon (still with Verizon)and thought about going AT&T for an iPhone. Friends in the area that have AT&T have no end of problems in this area (North Western California) of maintaining a clear 3G signal. With their iPhones that presents problems. I travel down to the Bay Area weekly and have coverage all along the route. Is there aspects of Verizon I don't like? Of course! Most of those problems are eliminated by the capabilities of my BB Storm.

Now, if and when Google rolls out Navigation for platforms other than the Droid....
Profile image icon for sammy1213
sammy1213 @ Nov 4 5:09 PM
verizon might be getting the iphone when it turns 4G
Profile image icon for jgvillan74
jgvillan74 @ Nov 3 10:25 PM
I say whatever, but still... I would rather have AT&T focus more on updating their network than using that money to sue a competitor.
Profile image icon for spdivr1122
spdivr1122 @ Nov 3 9:28 PM
i think they should sue verizon. verizon is ridiculous
Profile image icon for rhomaion
rhomaion @ Nov 3 11:53 PM
I think your an idiot because you should shut up. AT&T will lose that lawsuit. EDGE is not considered 3G and isn't even in the same network class at HSPA+.
Profile image icon for sammy1213
sammy1213 @ Nov 4 5:14 PM
Verzion has more money than at&t and at&t will lose the lawsuit
Profile image icon for stvnfrd
stvnfrd @ Nov 3 7:42 PM
"Instead of trying to sue Verizon for a claim that is largely true, I'm thinking that continuing the investment in 7.2 Mbps HSPA is a better way to spend money. What's more, it will quell complaints about coverage, thus killing two birds with one stone."

Your suggestion is great. I think it would be better for everyone involved if AT&T spent their money more effectively on its 3G coverage instead of slapping VZW with a largely arbitrary lawsuit.
Profile image icon for stulaw11
stulaw11 @ Nov 3 7:31 PM
I wonder if VZW has a map for why their new ETF as of Nov 15th is 350 freakin dollars for the Droid, Storm2, and Touch Pro 2. Also the rumored $45/month data plan for the Droid.

Guess you guess you get butt-raped for that map huh?

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