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Sidekick unboxing fail!

Sidekick unboxing fail!
Posted Tuesday, April 21, 2009 by Adriana Lee     
Views: 102370
When done well, unboxing videos can be fun and really informative about what a user can expect to see when a new phone lands at the front door. But when a vid misses the mark — man, it’s tough to watch.

I fear that our friends at T-mo may have gotten a bum deal with this promo. The vid was clearly created by some PR folks, and it’s… well, clearly contrived. Maybe even kind of creepy. But the real question is, does it make you want this phone?

What say youse? Sound off below.




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Adriana  Lee
Adriana Lee - Mobile lifestyle editor / iPhone editor
Adriana Lee, a journalist and admitted gadget freak, has covered everything from business and tech trends to fashion and pop culture. Published in consumer and trade titles, she’s been showing...

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Comments on this Article

Profile image icon for caicedola
caicedola @ May 9 12:36 PM
ok that was kinda kreepy but it was like whatev.

Profile image icon for sucket
sucket @ Apr 29 10:28 PM
Based on my experience, the concept, quality, and execution of this ad are an accurate reflection of T-Mobile as a company. So in that sense, it's brilliant!
Profile image icon for NOISECRaCK
NOISECRaCK @ Apr 24 1:48 PM
That was just.. awful.
Profile image icon for XProflmfao
XProflmfao @ Apr 23 10:22 PM
Ok... That's really creepy. Who would make a video with a phone talking? Also, it's pretty creepy that the phone can think by itself like that...
Profile image icon for g0ts0le
g0ts0le @ Apr 22 10:36 PM
so.. the actual phone talks!? O_O lol jk. the video was like whatever.
Profile image icon for YoungKane
YoungKane @ Apr 22 5:43 PM
wow.. that was super lame. they kinda ruined the wholed exciting box opening scene. but at least we know the phones gonna be cool
Profile image icon for lilant140
lilant140 @ Apr 22 6:28 AM
i want da fone dumb vid........shawty
Profile image icon for Kantjeuh
Kantjeuh @ Apr 22 6:26 AM
i liked this :D
it's something different.. ^^
Profile image icon for phoenix
phoenix @ Apr 22 12:23 AM
I think I'm gonna have nightmares now. Creepy is an understatement!!!!
Profile image icon for cellbandit
cellbandit @ Apr 21 8:51 PM
Honestly, that was horrible
Profile image icon for Austin Gregory
Austin Gregory @ Apr 21 6:11 PM
noah where are you? you said in one of your vids that you would be here giving us the news on wutsup with the big event? unboxing video of sidekick lx would be nice. hopefully it will be much better than this one haha. still love ur vids noah cya
Profile image icon for Austin Gregory
Austin Gregory @ Apr 21 6:07 PM
...wtf? very creepy
Profile image icon for Turo24/mexzilian
Turo24/mexzilian @ Apr 21 5:49 PM
Sidekicks suck. Really creepy video, cant believe how stupid it is.
Curve 8900 rocks
Profile image icon for Morningdew
Morningdew @ Apr 21 5:00 PM
Wow! That was really bad! I hope when Noah does his unboxing video it is a little more informative! I have no doubt that it will be. Actually that video made me imbarressed to be a t-mobile customer.
Profile image icon for laphoneuser
laphoneuser @ Apr 21 3:30 PM
Pretty bad. Definitely fail!
Profile image icon for IBuyUnlocked
IBuyUnlocked @ Apr 21 3:01 PM
What a creepy video. IMHO Sidekicks suck. I know many a people who bought one when I told them not to and 2 weeks later the would say I was right. This one looks worse than the last.
Profile image icon for IBuyUnlocked
IBuyUnlocked @ Apr 21 3:08 PM
It's the 21st..... Isn't there some press cnofrence launch thing from T-mobile today? Is Noah in New York.... I think it's New York he mentioned on a video.
Profile image icon for Paramorekid
Paramorekid @ Apr 21 2:07 PM
sidekicks suck.
Profile image icon for rgcurrey
rgcurrey @ Apr 21 1:55 PM
Kinda of creepy? No, it is creepy and a rather horrible ad. I wonder how much money they wasted on this?
Profile image icon for Ajackson1788
Ajackson1788 @ Apr 21 1:30 PM
I would like to see a dogfight with the new sidekick when it comes out against the g1 or the iphone 3g maybe the cureve 8900 any one will do

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