BELLEVUE, Wash. – October 12, 2006 –
T-Mobile USA, Inc. has partnered with fashion designer Diane von Furstenberg and streetwear giant Lifted Research Group (L-R-G) to create the latest limited edition T-Mobile® Sidekick® devices.
As the T-Mobile Sidekick continues to redefine the way people communicate, the latest limited edition devices will change the way people view communications — literally. The redefining makeovers were orchestrated by two of today’s hottest and most authentic names — Diane von Furstenberg and Lifted Research Group. Packed with the same great technology features as the T-Mobile Sidekick 3, the new limited edition T-Mobile Sidekicks will be available in limited quantities at select T-Mobile retail stores and online beginning Oct. 30.
Diane von Furstenberg made fashion history with her signature jersey wrap dresses. Today, the Diane von Furstenberg brand is internationally recognizable. Exuding a free-spirited independence and straightforward style, the Diane von Furstenberg Sidekick from T-Mobile is dressed in sleek black and features Diane’s signature hot-pink lips.
Lifted Research Groups’ slogan is simple, “underground inventive, overground effective.” “Underground inventive” meaning: how something starts out, the beginning, the roots. “Overground effective” meaning: what happens when those roots are cultivated and become strong. L-R-G is the first company to bridge the gap between the skateboarding and urban communities. With an eye toward self-expression, the Lifted Research Group Sidekick from T-Mobile is hidden within the traditional baby tree camouflage and customized with L-R-G’s iconic imagery.
“T-Mobile continues to lead the way in creating cutting-edge products infused with style and innovation,” said Greg Andrews, director, youth marketing, T-Mobile USA. “The Diane von Furstenberg and Lifted Research Group limited edition T-Mobile Sidekicks help communication fanatics differentiate themselves by choosing their way to stay connected and by expressing their individual style while doing so.”
The T-Mobile Sidekick 3 provides a variety of communications options, including phone capabilities, built-in support for three major instant messaging clients*, personal e-mail, and Web browsing** to communicate on your own terms with those who matter most. The limited edition T-Mobile Sidekicks pack a powerful, feature-rich punch, equipped with the same extensive feature-set as the T-Mobile Sidekick 3. In addition to using the device’s voice-calling capabilities, users can stay connected at all times with instantaneous access to e-mail, instant messenger (AIM®, Yahoo! ® Messenger and MSN Messenger)*, and text messaging* on the full QWERTY keyboard.
Web-browsing capabilities, enhanced with EDGE technology, ensure faster downloading speeds for accessing favorite social networking Web sites and photo-sharing communities.** Additional features that have made this device a hit with tastemakers and trendsetters alike include a 1.3 megapixel camera, an MP3 player, Bluetooth technology, a trackball for easier navigation, and its slimmest size ever.
The Diane von Furstenberg Sidekick from T-Mobile and the Lifted Research Group Sidekick from T-Mobile will be available at select T-Mobile retail locations and online at t-mobile.com, while quantities last. For more information on the T-Mobile Sidekick, please visit sidekick.com.
* Separate additional charges may apply.
** Not all sites optimized for mobile browsers.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is a member of the T-Mobile International group, one of the world’s leading companies in mobile communications, and the mobile telecommunications subsidiary of Deutsche Telekom AG. At the end of June 2006, more than 90 million mobile customers were served by companies of the Deutsche Telekom group — 23.3 million by T-Mobile USA – all via a common technology platform based on GSM, the world’s most successful digital wireless standard. T-Mobile’s innovative wireless products and services help empower people to connect effortlessly to those who matter most. Multiple independent research studies continue to rank T-Mobile highest, in numerous regions throughout the U.S., in wireless call quality and wireless customer care. For more information, please visit the company’s Web site at t-mobile.com. T-Mobile® is a federally registered trademark, and the magenta color is a trademark, of Deutsche Telekom AG. Sidekick is a federally registered trademark of T-Mobile USA, Inc.
About Diane von Furstenberg
Diane von Furstenberg made fashion history with her signature jersey wrap dresses upon her arrival in New York City in 1972. Presently, the internationally-recognized DVF brand encompasses fashion, fine jewelry, accessories, cosmetics and fragrance. DVF, the collection, is sold in the most exclusive retail stores in over 42 countries, including in the freestanding Diane von Furstenberg shops in New York, Los Angeles, Miami, London, Paris, Hong Kong, Tokyo and Antwerp.
About Lifted Research Group
L-R-G’s main concept is simple: “underground inventive, overground effective.” The L-R-G clothing line is dedicated to fashion-forward design that lets its wearers stand apart from the masses. Founded by Jonas Bevacqua and Robert Wright in 1999, L-R-G is the first company to bridge the gap between the skateboarding and urban communities, setting the standard in design, while paying phenomenal attention to detail and bringing substance and meaning to clothing.
