Pros: Good coverage everywhere I go.
Good customer service/support on the phone
New Every 2, better pricing then new customers
Cons: Horrible in store customer service.
Data plans are expensive.
No Family text plans
Summary: I currently have a 5 line family plan and have been with Verizon since day 1 and was with Airtouch before that. The coverage has always been good where ever I have traveled.
Verizon gives you either $50 or $100 off the new customer price on a new phone at the end of a two year contract when you renew for another two years.
Whatever you do, try to do all feature/plan changes and phone upgrades online or through call in customer service. I have found that the customer service reps on the phone are pleasant and will go the extra mile to take care of you. If you upgrade on-line the rebates are instant and shipping is free.
The only reason to go into a store is to look at phone in person. I have found, without exception, dealing with the Verizon corporate store employees to be frustratingly. They are arrogant, condescending, and will lie to you if they think you don't know what you are doing.
Their data plans are expensive and that likely will not change as they cater to business and don't have much excess capacity.