Play the One-Paw Bandit!

Advertising Opportunities

Advertising on PhoneDog will put your brand in front a wide variety of buy-ready consumers. From students, to young working professionals, to mobile pros to small business owners, PhoneDog appeals to a variety of demographics with its casual yet informative coverage of today’s mobile market.

Media relations: contact Tom Klein at phonedog at gmail.com
Advertise: PhoneDog.com is exclusively represented by: NetShelter Media (NSBN)

Banner Opportunities

Primary advertising inventory on PhoneDog is managed exclusively by NetShelter.   Banner Sizes: 728x90, 300x250, 300x100.  Direct buy inquires for all other forms of advertising are handled on a case-by-case basis, contact Tom K at phonedog [at] gmail.com

 

PhoneDog In-Video Ad Sponsorships

 

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The Advertising Inventory: 
Our most influential advertising inventory is the in-video "Brunch Roll" sponsorship ad.  PhoneDog and its Senior Editor, Noah Kravitz, produce cellular related video reviews published and distributed to the top web properties including YouTube, iTunes, BlipTV, Metacafe, 5min, amongst others, and of course shown at PhoneDog.com.  Phonedog.com is the primary viewing audience along with YouTube direct viewership.  Existing videos can be viewed on the PhoneDog YouTube Channel or at http://www.phonedog.com/cell-phone-videos/default.aspx
 
Noah's reach to our PhoneDog Fans has become a highly targeted group of users who are engaged with Noah like few other personalities in our space.  Noah's ability to personally highlight a particular device and its features provides a valuable and unique medium to reach consumers.
 
Average Traffic/Viewership: PhoneDog videos average 3.5 million monthly views (based on TubeMogul analytics, June - August 2009).
 
The Opportunity: A 20-25 second video based sponsorship advertisement will be placed within the first 25-35 seconds “Brunch Roll” of each video created during the term of the agreement, as seen on the Skyfire sample video above.

Terms
  • Length of Term: One (1), three (3), six (6) month terms are available
  • Sponsorship ads cannot be embedded pre or post-roll standard commercial ads
  • Sponsorship ads are placed in all products review videos created during the term i.e. un-boxings, phone reviews etc...
  • Specific ad verbiage will be agreed upon by both parties before publishing.
  • Sponsorship ads will not be specifically referenced as endorsed by Noah Kravitz or PhoneDog LLC
  • Monthly itemized video reporting and invoicing will be provided to client within 10 days of the end of the previous month (Payment NET 30)
CPM Rates (cost per thousand views)
  • 1 month term: $15 CPM
  • 3 month term: $12 CPM
  • 6 month term: $10 CPM
  • Full year: $8 CPM
  • CPM reporting will be based on Youtube analytics per 1000 views
Bonus Views:  Each video will be considered to have a revenue generating lifespan of 4 months.  Views after 4 months will not be counted as payable views (Meaning the marketing client will no longer pay for additional views beyond 4 months, though the video will continually be available on all distribution points).  PhoneDog videos have historically proven staying power for well over one-year
 
PhoneDog Fan data is available upon request, contact Tom K at phonedog [at] gmail.com
 

Product Reviews – Contribution to One-Paw Giveaway Game

 



Product Review: If your company has a service or product that you’d like us to review, we may be willing to accommodate a request.  In exchange for blogging or producing a video about a product that we may not normally review, we ask that you contribute an iPod Touch, new cellular device, or possibly a product or service of yours to our One-Paw Bandit giveaway game.  Along with the review, a link to your company and product will be incorporated into the blog or video for tracking purposes.
 
One-Paw Sponsorship:  The One-Paw Instant Giveaway game attracts tens of thousands of players each day.  PhoneDog typically awards at least one winner every 48 hours, and often once daily.  Any reputable cellular company who contributes giveaway devices will be prominently displayed with a "Today's Giveaway Sponsored by" tag, along with an image and featured specs.  Duration of sponsorship term is dependent on the quantity of devices supplied.
 
Submit a review or sponsorship request with any details to Rebecca Atwood at infodog [at] phonedog.com
 


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