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Apple's newest event, which is said to focus on new iPhones starts tomorrow, and we're expecting to see the iPhone 5S officially unveiled. Along with that, though, Apple is said to be unveiling another iPhone, often called the 'iPhone 5C,' which is said to be a "cheaper iPhone." As far as rumored specifictions go, the new A7 processor is said to be around 31% faster than the processor in the iPhone 5. The camera is said to get a nice improvement as well. The biggest addition is said to be the fingerprint sensor in the new Home button, which should add a nice layer of security.

The event kicks off at 10:00AM PST/1:00PM EST. Bookmark this page and hang out with us, won't you? While you're at it, hit the comments with what YOU want to see from Apple's next iPhone!


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Evan Selleck
from 2013
Evan Selleck

All right, sounds like the event has come to an end. Thank you for joining me today! Hope you enjoyed it as much as I did!


Evan Selleck
from 2013
Evan Selleck

If you were curious, the Apple Store is back online. So . . . You can look at the iPhone 5C and iPhone 5S there, if you want.


Evan Selleck
from 2013
Evan Selleck

Costello, still playing, is advertising his upcoming album. So, yeah. That's a thing you can buy sometime later. It sounds like he's closing his own personal show now, though.


Evan Selleck
from 2013
Evan Selleck

Apparently Costello is going to play a few songs today.


Evan Selleck
from 2013
Evan Selleck

Should the iPhone 5S be more colorful, like the iPhone 5C? Should there be a 128GB option for the iPhone 5S?


Evan Selleck
from 2013
Evan Selleck

How do you feel about the iPhone 5S? Or the iPhone 5C? Do you think you'll be picking one up? Both? Neither?


Evan Selleck
from 2013
Evan Selleck

Still playing.


Evan Selleck
from 2013
Evan Selleck

Costello is playing music. He's doing what he does.


Evan Selleck
from 2013
Evan Selleck

Elvis Costello is on stage now. Yes. Elvis Costello.


Evan Selleck
from 2013
Evan Selleck

Now Cook is talking about music. Is this the "one more thing?"


Evan Selleck
from 2013
Evan Selleck

Is anyone disappointed that the iPhone 5C doesn't come in a 64GB option?


Evan Selleck
from 2013
Evan Selleck

The first commercial they're showing is all about the iPhone 5C. There's no doubt that they'll be pushing that device quite a bit.


Evan Selleck
from 2013
Evan Selleck

More videos, this time focused on the new advertisements for the new devices.


Evan Selleck
from 2013
Evan Selleck

Tim Cook is back on stage, going on about how they think about the experience, right from the first time you hold your phone. Not about "packing in feature after feature."


Evan Selleck
from 2013
Evan Selleck

The iPhone 5S will be available in 100 countries and through 270 carriers by the end of the year.


Evan Selleck
from 2013
Evan Selleck

United States, China, France, Australia, Germany, Japan, Singapore, and the United Kingdom. All on September 20


Evan Selleck
from 2013
Evan Selleck

it goes on sale September 20. You'll be able to buy it then in: the United States, Australia, and Canda, among other locations around the world.


Evan Selleck
from 2013
Evan Selleck

You can pre-order the iPhone 5S beginning September 13.


Evan Selleck
from 2013
Evan Selleck

The iPhone 4S will be present on the market for a bit longer, at a free price point for the 8GB model.


Evan Selleck
from 2013
Evan Selleck

There are new cases, which will run you $39.


Evan Selleck
from 2013
Evan Selleck

You'll pay $199 for the 16GB iPhone 5S; $299 for the 32GB iPhone 5S; and $399 for the 64GB iPhone 5S. All on contract, mind you.


Evan Selleck
from 2013
Evan Selleck

Prices!


Evan Selleck
from 2013
Evan Selleck

Schiller is back on stage and doing a recap of the three technologies they just covered. So, talking about the A7 processor, the new camera system, and Apple's new Touch ID.


Evan Selleck
from 2013
Evan Selleck

Your fingerprint will never be available to other software, like iCloud or be available on Apple's servers. Just more security to the security.


Evan Selleck
from 2013
Evan Selleck

It's a capacitive touch Home button, if you were curious.


Evan Selleck
from 2013
Evan Selleck

All fingerprints are encrypted, and secured within a secure enclave.


Evan Selleck
from 2013
Evan Selleck

You can use multiple fingerprints, too.


Evan Selleck
from 2013
Evan Selleck

Reactions on the current video seem to indicate that the speed of the fingerprint reader is pretty quick.


Evan Selleck
from 2013
Evan Selleck

The new fingerprint sensor is a good idea, and Touch ID is a nice way to have another layer of security. However, it has to work quickly enough that turning it on isn't a hassle.


Evan Selleck
from 2013
Evan Selleck

You can also use your fingerprint to authenticate purchaes in the App Store. No more typing in passwords.


Evan Selleck
from 2013
Evan Selleck

I hope it's a fast unlock, and users don't have to wait forever to use their phone.


Evan Selleck
from 2013
Evan Selleck

Now, you'll be able to touch your Home button to unlock your phone.


Evan Selleck
from 2013
Evan Selleck

As we've heard, the Home button is indeed a sapphire Home button, so no worries about it getting scratched and not working. Hopefully.


Evan Selleck
from 2013
Evan Selleck

And yes, it's built into the Home button. I know, I know -- you're surprised.


Evan Selleck
from 2013
Evan Selleck

You don't have to hold up the iPhone in one particular way to get it to read your fingerprint, either. So that's good.


Evan Selleck
from 2013
Evan Selleck

The new Touch ID sensor is 170 microns thin, senses 500 ppi, and scans your sub-epidermal skin layers. Ooooh, fancy!


Evan Selleck
from 2013
Evan Selleck

Fingerprint sensor in the iPhone 5S has been confirmed!


Evan Selleck
from 2013
Evan Selleck

Passcodes exist, but most people don't want to bother with them. So? The next step is Touch ID.


Evan Selleck
from 2013
Evan Selleck

Passcodes!


Evan Selleck
from 2013
Evan Selleck

And now we're talking about the "third feature," which is apparently security.


Evan Selleck
from 2013
Evan Selleck

With the panorama shot, the iPhone will automatically adjust exposure as you move the camera. Nice touch.


Evan Selleck
from 2013
Evan Selleck

Reaction to the camera samples is pretty positive. Actually, quite positive.


Evan Selleck
from 2013
Evan Selleck

Slo-motion video is also coming to the camera.


Evan Selleck
from 2013
Evan Selleck

The camera captures 720p HD video at 120fps.


Evan Selleck
from 2013
Evan Selleck

Choosing the best shot automatically may not sit well with some folks. But, it does sound like Apple is trying to make it easier to get the best shot possible.


Evan Selleck
from 2013
Evan Selleck

Burst Mode will also use the same auto-detection and "best picture" option, so that it will pick the best photo for you when you're done taking pictures.


Evan Selleck
from 2013
Evan Selleck

The new burst mode offers up 10 frames per second.


Evan Selleck
from 2013
Evan Selleck

Basically, the camera will take multiple photos, combine light and color within the image, and then choose the best of the bunch. The sharpest one.


Evan Selleck
from 2013
Evan Selleck

Auto image-stabilization is coming to the iPhone 5S as well.


Evan Selleck
from 2013
Evan Selleck

There are over 1,000 unique variations within this, to get the right flash.


Evan Selleck
from 2013
Evan Selleck

By combinin the two, Apple aims to get the right color/flash balance in any picture.


Evan Selleck
from 2013
Evan Selleck

The iPhone 5S has two LED flashes. One is "cool and white" while the other is "warm and amber."


Evan Selleck
from 2013
Evan Selleck

The flash is now "true tone."


Evan Selleck
from 2013
Evan Selleck

Now, the camera will take multiple photos and choose the best of the group. 


Evan Selleck
from 2013
Evan Selleck

iOS 7 is designed to take advantage of these new changes in the camera.


Evan Selleck
from 2013
Evan Selleck

The new pixels are bigger, not "more." They are 1.5 microns.


Evan Selleck
from 2013
Evan Selleck

The active area in the new sensor is 15 percent larger.


Evan Selleck
from 2013
Evan Selleck

The new lens is developed by Apple, and is a five-element lens. It has an f2.2 aperture. 


Evan Selleck
from 2013
Evan Selleck

Now we're talking about the camera system.


Evan Selleck
from 2013
Evan Selleck

The standby time is 250 hours. Video is 10 hours, too. Music is around 40 hours.


Evan Selleck
from 2013
Evan Selleck

The iPhone 5S has 10 hours of 3G talk time, and 10 hours of LTE browisng.


Evan Selleck
from 2013
Evan Selleck

Nike's new app, Nike+ Move, will make use of Apple's GameCenter, as well as the GPS in your phone.


Evan Selleck
from 2013
Evan Selleck

Other developers will be able to access this as well. Not just Nike.


Evan Selleck
from 2013
Evan Selleck

Not surprising, but Nike is already taking advantage of this new hardware feature. They're calling it "Nike+ Move."


Evan Selleck
from 2013
Evan Selleck

There's a "new CoreMotion API", which helps identify user movement. It also has contextual awareness.


Evan Selleck
from 2013
Evan Selleck

The M7 continuously measures motion data; includes the gyroscope, accelerometer, and compass; it enables a "new generation" of fitness apps.


Evan Selleck
from 2013
Evan Selleck

There is now a "motion co-processor." It's called . . . The M7. It works alongside the A7. We like sevens today. Seven!


Evan Selleck
from 2013
Evan Selleck

Clever! "Infinity Blade III will be available in the App Store alongside the iPhone 5S."


Evan Selleck
from 2013
Evan Selleck

Oh, Infinity Blade III. Not 3.


Evan Selleck
from 2013
Evan Selleck

Based on reactions, Infinity Blade 3 looks amazing, and there haven't been any stutters or bits of lag during the demo.


Evan Selleck
from 2013
Evan Selleck

Gurgle fire? Do dragons gurgle fire?


Evan Selleck
from 2013
Evan Selleck

Everything that has a sword and shield needs a dragon. Obviously. And it has to spit fire.


Evan Selleck
from 2013
Evan Selleck

DRAGONS. THERE  BE DRAGONS.


Evan Selleck
from 2013
Evan Selleck

There are some jokes happening about lens flares, all thanks to the OpenGLES 3.0 support.


Evan Selleck
from 2013
Evan Selleck

There are now huge areas to explore in the new title.


Evan Selleck
from 2013
Evan Selleck

Oh! The "epic conclusion to the Infinity Blade trilogy!" They're showing off the new title now, as Apple continues their forceful dominance of the mobile gaming space.


Evan Selleck
from 2013
Evan Selleck

The iPhone 5S is more of a "monster" than many rumors had suggested, based on the hardware inside. Of course, we're comparing that to the iPhone 5 before it, as well as the iPhone 5C. For iOS, though, it sounds like Apple focused more on pristine performance, especially for their apps.


Evan Selleck
from 2013
Evan Selleck

The iPhone 5S will also run OpenGLES 3.0.


Evan Selleck
from 2013
Evan Selleck

The iPhone 5S is over two times faster "in speed" than the iPhone 5. The graphics? They are 56x faster.


Evan Selleck
from 2013
Evan Selleck

(And if you're curious, the iPhone 5S will still run 32-bit apps. Don't freak out.)


Evan Selleck
from 2013
Evan Selleck

Apple's apps are also 64-bit, now.


Evan Selleck
from 2013
Evan Selleck

iOS 7 runs in 64-bit, too, for what it's worth.


Evan Selleck
from 2013
Evan Selleck

The new A7 that we've heard about is a brand new system-on-a-chip. It's a 64-bit chip, which is a "first ever" for a smartphone.


Evan Selleck
from 2013
Evan Selleck

We're covering perfromance now, after revealing the iPhone 5S is real and all its colors. (Joke.)


Evan Selleck
from 2013
Evan Selleck

The edges on the iPhone 5S are chamfered, and the design itself is "high-grade aluminum." 


Evan Selleck
from 2013
Evan Selleck

The iPhone 5S will indeed come in three colors: Slate, silver, and gold.


Evan Selleck
from 2013
Evan Selleck

Let's find out what means together, shall we?


Evan Selleck
from 2013
Evan Selleck

Schiller calls the iPhone 5S, "the most forward thinking phone anyone has ever made." Interesting.


Evan Selleck
from 2013
Evan Selleck

And . . . now the iPhone 5S!


Evan Selleck
from 2013
Evan Selleck

As we've seen, the iPhone 5C's wallpapers are built to match the look of the phone. So, blue wallpaper on the blue iPhone 5C.


Evan Selleck
from 2013
Evan Selleck

Still talking about the cases, which are definitely unique. The two-tone thing should get plenty of people excited about it, especially if you like cases.


Evan Selleck
from 2013
Evan Selleck

Jon Ive is in a video, talking about the iPhone 5C and about how it's "unapologetically plastic." So, apparently Apple's okay with it being plastic now. Then again, with how it's priced and that it's meant to be a "new" iPhone 5 of sorts, I guess that makes sense.


Evan Selleck
from 2013
Evan Selleck

They are environmentally friendly. They are, also, "Android free." Yes, it's all about the jokes!


Evan Selleck
from 2013
Evan Selleck

Those cases we talked about earlier? Those will run you $29, each.


Evan Selleck
from 2013
Evan Selleck

The iPhone 5C will cost you $99 on a new, two-year agreement for the 16GB model. The 32GB version will run you $199.99.


Evan Selleck
from 2013
Evan Selleck

According to Schiller, the iPhone 5C supports more LTE bands than any other phone. It also has Dual-Band Wi-Fi, Bluetooth 4.0


Evan Selleck
from 2013
Evan Selleck

The new FaceTime HD camera on the front of the phone has larger pixels, though, as well as background illumination.


Evan Selleck
from 2013
Evan Selleck

Or surprising.


Evan Selleck
from 2013
Evan Selleck

You'll get the same 8-megapixel camera on the iPhone 5C as the iPhone 5. That shouldn't be too disappointing.


Evan Selleck
from 2013
Evan Selleck

Woo! The battery in the iPhone 5C is slightly larger than what is in the iPhone 5. So, that's good news for those who need that extra battery life. Right?


Evan Selleck
from 2013
Evan Selleck

The iPhone 5C also has a 4-inch Retina Display, with an integrated touch layer.


Evan Selleck
from 2013
Evan Selleck

Not shocking: the iPhone 5C has the same A6 processor as the iPhone 5.


Evan Selleck
from 2013
Evan Selleck

The insides are steel-reinforced, and there's a new external structure that also serves as the antenna. 


Evan Selleck
from 2013
Evan Selleck

The iPhone 5C itself? That's made from hard-coated polycarbonate material.


Evan Selleck
from 2013
Evan Selleck

Apple has custom cases for the iPhone 5C. They are "soft-feel silicon rubber." They have cut-outs over the areas like the camera, so you can see the original color of your iPhone 5C underneath. Nice two-tone feel there.


Evan Selleck
from 2013
Evan Selleck

Oh, and: "IT'S SO COLORFUL."


Evan Selleck
from 2013
Evan Selleck

If you were wondering, the iPhone 5C does look like a plastic iPhone 5. So, take that for what you will.


Evan Selleck
from 2013
Evan Selleck

The entire backside of the iPhone 5C is a single piece. Goes on to add that you won't see joints or part lines.


Evan Selleck
from 2013
Evan Selleck

As far as colors go, you'll get to choose from: blue, red, yellow, white, and green,


Evan Selleck
from 2013
Evan Selleck

Stresses that the iPhone 5 is "more fun," and "more colorful." So, basically, all those leaks we've been seeing over the last few months were right on. Well, most of them. Some. Some of them.


Evan Selleck
from 2013
Evan Selleck

And, as we've heard, the iPhone 5C is basically a re-constructed iPhone 5. It's made "with all the incredible technology as the iPhone 5."


Evan Selleck
from 2013
Evan Selleck

And, low-and-behold, the iPhone 5C is the first device they're going to talk about.


Evan Selleck
from 2013
Evan Selleck

Phil Schiller has taken the stage!


Evan Selleck
from 2013
Evan Selleck

Not one, but two new designs.


Evan Selleck
from 2013
Evan Selleck

They are replacing the iPhone 5 this year.


Evan Selleck
from 2013
Evan Selleck

Not lowering the price on the iPhone 5 with the launch of the new iPhone.


Evan Selleck
from 2013
Evan Selleck

Now, talking about the iPhone.


Evan Selleck
from 2013
Evan Selleck

When you set up your new iOS-based device, you'll have a screen that asks if you want to download those apps. No surprise there, as Apple's done that with things like iBooks in the past.


Evan Selleck
from 2013
Evan Selleck

Free: with any "new" iOS device, mind you. (The catch!)


Evan Selleck
from 2013
Evan Selleck

All five of the iWork apps, including Pages, Keynote and Numbers, are free.


Evan Selleck
from 2013
Evan Selleck

Really focusing on the mobile aspect to these apps, which makes sense. The argument that iOS isn't about creating content is getting shot down, as they go from one app to another.


Evan Selleck
from 2013
Evan Selleck

Now moving on to other creative apps, such as iPhoto and iMovie. 


Evan Selleck
from 2013
Evan Selleck

Cook is outlining iWork: Pages, Keynote and Numbers. Going on about how they are designed for mobile devices.


Evan Selleck
from 2013
Evan Selleck

Tim Cook is back out on stage, gearing up to talk about "other software."


Evan Selleck
from 2013
Evan Selleck

iOS 7 is out on September 18. It will run on: iPhone 4 and later. iPad 2 and later. iPad mini. iPod touch (fifth generation).


Evan Selleck
from 2013
Evan Selleck

As we've seen, iTunes Radio works a lot like Pandora: you can create your own stations, fine tune them to your liking.


Evan Selleck
from 2013
Evan Selleck

Now we're on iTunes, and iTunes Radio. "The best way to experience new music." 


Evan Selleck
from 2013
Evan Selleck

New camera features include: built in filters, as well as easier "modes" that you can simply swipe to. Additionally, the photo albums are automatically grouped by date and other key information.


Evan Selleck
from 2013
Evan Selleck

Apple's "improved" the ringtones in iOS 7, as well as the system alert sounds.


Evan Selleck
from 2013
Evan Selleck

The new caller ID screen, and reminders, with old-school pop-up notifications!


Evan Selleck
from 2013
Evan Selleck

Now showing off Siri.


Evan Selleck
from 2013
Evan Selleck

This is just a quick run-through of what we've already seen with iOS 7 earlier this year. Basically, just covering the bases.


Evan Selleck
from 2013
Evan Selleck

Federight's going over some of the new features in iOS 7, like the lock screen, and the way the new aesthetic design goes right down to the core of the software.


Evan Selleck
from 2013
Evan Selleck

Craig Federight takes the stage as the conversation continues about iOS 7, and future downloads.


Evan Selleck
from 2013
Evan Selleck

Cook: "Next month, we'll ship the 700 millionth iOS device."


Evan Selleck
from 2013
Evan Selleck

Apple has been "hard at work at completing iOS 7."


Evan Selleck
from 2013
Evan Selleck

Apple has now separated the Stanford, CA store into two sections: service and retail.


Evan Selleck
from 2013
Evan Selleck

Tim Cook back on stage, talking retail. The Apple Store in Stanford, California is small, but it has reportedly served five million customers. Around 2,000 per day "recently."


Evan Selleck
from 2013
Evan Selleck

iTunes Fesitval is streamed to over 100 countries.


Evan Selleck
from 2013
Evan Selleck

Covering Apple's iTunes Festival, which is 30 days of live music in September. It's been going strong for seven years, and features artists like Lady Gaga and Justin Timberlake.


Evan Selleck
from 2013
Evan Selleck

Covering Apple's iTunes Festival, which has been going on now for seven years. It's 30 nights of live music in September, from artists like Lady Gaga to Justin Timberlake.


Evan Selleck
from 2013
Evan Selleck

Tim Cook is on stage and thanks the crowd for joining Apple for today's event.


Evan Selleck
from 2013
Evan Selleck

And here we go!


Evan Selleck
from 2013
Evan Selleck

Less than five minutes to go! Who's excited!?


Evan Selleck
from 2013
Evan Selleck

The Apple executive staff, including Phil Schiller, Jony Ive, and Eddie Cue are in attendance. The atmosphere inside is relaxed, reflecting the small(er) venue.


Evan Selleck
from 2013
Evan Selleck

Hey everyone! Glad you could join me this morning/afternoon! What are some of the things you're looking forward to most with the new iPhone(s)?


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