TORONTO, Ontario?December 14, 2005 ? Mobile music is expanding the world of mobile communications like never before as Sony Ericsson and Rogers Wireless announce the availability of Canada's first Walkman™ phone, the W600i - a new feature-packed, high-quality music phone, 3D gaming and 1.3 megapixel camera handset ? just in time for the holidays.
?After more than 25 years helping consumers move and groove the Walkman brand is now making it easy for people to stay connected,? says Magnus Ahlqvist, General Manager for Sony Ericsson Canada. ?The award winning W600i Walkman phone, with its innovative swivel and bold design, delivers a high-quality music experience that consumers have come to expect from the Walkman name.?
?Rogers Wireless is the wireless brand of choice for Canada's youth and young adults, offering the richest mobile music experience including the best selection of innovative music phones, so we?re thrilled to add the first Walkman phone for North America to our portfolio,? says John Boynton, Senior Vice President and Chief Marketing Officer, Rogers Wireless. ?We understand the power of music in the lives of youth as a means of self expression and fuelling friendships, and the Walkman phone is sure to be the latest hit for creating that positive vibe.?
The award winning W600i Walkman phone sells for $299.99 with a three-year service agreement from Rogers Wireless and is available for purchase at Rogers Wireless dealer and retail points of sale across Canada or online at www.rogers.com. Thanks to Sony Ericsson and SONY BMG MUSIC (CANADA) INC. the phone comes embedded with three free tracks including Franz Ferdinand ? Do You Want To, Our Lady Peace ? Angels/Losing/Sleep and Destiny's Child ? Cater 2 U allowing customers to experience the musical muscle of Walkman phone right out of the box.
The W600i Walkman phone is not only sleek and stylish, but highly functional. The phone includes Bluetooth™ wireless connectivity, EDGE capability, and is quad-band, allowing it to be used all over the world. And, with its 256 megabytes of internal memory, the W600i Walkman phone stores up to ten full length CDs or between 80 and 120 songs, depending on the compression rate.
?It's a Walkman for the 21st Century,? says Ahlqvist. ?You can bring your music library with you or listen to the FM radio and not miss any calls. The W600i comes with a stereo headset but its standard 3.5 mm jack also enables you to use your own headphones and still make and take calls.?
Music On the Move
The W600i Walkman phone handles multiple file formats, including MP3 and AAC, and comes packaged with Disc2Phone® PC software that enables quick, convenient transfer of music onto the phone via a PC. Consumers can also easily browse, sort, find, transfer and delete music files. In addition, accessing music on the handset is quick and easy via dedicated music buttons that play, pause and stop music tracks.
With a unique music flight mode setting that turns off the mobile phone transmitter, consumers can listen to music anywhere ? even on an airplane. The W600i Walkman phone will play music for up to 15 hours with the full function of the phone on, or up to 30 hours with the phone in music mode.
The W600i Walkman phone supports Bluetooth wireless functionality and easily connects to other Bluetooth enabled devices such as photo printers and headsets, and allows for peer-to-peer gaming. The device's USB 2.0 plug and play allows consumers to move images, music and video easily between a PC and the W600i Walkman phone.
The W600i Walkman phone has a 1.3 megapixel camera, video recorder, picture light and is as simple to use as a traditional digital camera.
With the W600i Walkman phone, games can be played in both vertical and horizontal mode with wide screen details that give the feel of a console gaming experience. The W600i Walkman phone offers an enhanced gaming experience via a 3D graphic engine making game play fast and smooth. In horizontal mode, a unique five-way navigation key and dedicated A&B gaming buttons provide the feel of traditional gaming. The W600i Walkman phone from Rogers Wireless is pre-installed with 3D versions of Worms™ Forts: Under Siege 3D developed by THQ Wireless, Extreme Air Snowboarding™ developed by Digital Chocolate and a new multiplayer version of Midway's Gauntlet™, developed under license by TKO Software.
The MMC-60 Music Cable can connect the W600i Walkman phone to a stereo, and the HCB-700 Advanced Car hands-free kit allows music to be played through a car's speakers. Other accessories are available on Sony Ericsson's E-shop at shopwireless.sonyericsson.com.
W600i Walkman phone features at a glance:
2 Stereo speakers
Ringtones and games
Available in vibrant orange or universe blue
Horizontal full screen games with dedicated gaming buttons
RDS FM radio
Walkman® player (MP3/AAC)
256 MB user memory
Stereo headset with 3.5 mm jack
Java MIDP 2.0
3D Java games
Photo DJ™, MusicDJ™ and VideoDJ™
Imaging and messaging
1.3 megapixel camera
Digital Still Camera user interface
4 x digital zoom
176 x 220 pixel TFT display
1.8? 262K colour display
Video recording and full screen playback
SMS and MMS
Adobe picture PC software
Quad-band 850/900/1800/1900 MHz
EDGE/GPRS Class 10
Access NetFront HTML browser
Bluetooth and Infrared
USB system connector and cable