LAS VEGAS, April 5 /PRNewswire/ -- Cingular Wireless, the nation's largest carrier, today announced it is allowing viewers of the hit show on The WB, One Tree Hill, to send SMS votes that will determine the plotline of an upcoming episode.
The One Tree Hill wireless program runs on Cingular's Quickreach(SM), the carrier's offering for reaching mobile consumers with wireless marketing and entertainment initiatives. Air2Web, the leading developer of mobile messaging and marketing applications for carriers and enterprises, created and manages the Quickreach platform and develops applications, such as the One Tree Hill voting campaign, for Cingular clients.
Using their mobile phones and smart devices, One Tree Hill viewers will be able to send text message responses to network-initiated questions. Fans will submit their text message response and wait to see the outcome on the following week's episode. In addition to voting on an upcoming show scenario, One Tree Hill fans can also access music downloads and graphics, as well as engage in polls and trivia via Quickreach.
Cingular introduced Quickreach in 2003 as a way for its customers to quickly and easily extend their reach to a mobile market. Quickreach, which is a customized version of Air2Web's Campaign Manager Application, was originally used for campaigns like NCAA basketball and the Charlie's Angels Full Throttle movie premier.
"This is yet another example of Cingular's leadership in the convergence of the mobile and entertainment worlds. We are excited to be using our wireless technology to make television history and allowing our customers who are fans of One Tree Hill not only connect to their favorite show but also make it their own," said David Garver, executive director, segment marketing and sponsorships, Cingular Wireless.
"Cingular has had tremendous success with mobile marketing and entertainment programs, and it's exciting for Air2Web to be part of the One Tree Hill voting endeavor," said Alfredo Narez, vice president of marketing at Air2Web. "We enjoy finding new and interesting applications to support Cingular's customers and to give them an interactive way to participate in subjects that matter to them. We look forward to many more successful wireless programs with Cingular."