TEMPE, Az. ? 14 August 2006 ? Motorola iRadio® listeners can now customize their news radio experience by choosing from a wide selection of local, national and international news reports. Available whenever and wherever listeners want to tune in, current news, business and lifestyle stories from local sources will be read by Taldia, Inc.'s voice over professionals and made available on the iRadio network.
The new channels will be powered by Taldia and Taldia's content partners, including local US newspapers and the Associated Press. The audio content will span business, sports, entertainment, top news, technology, health, U.S. and International events, politics, science and key stories of the day. Localized content will include news from large regional newspapers such as the Orange County Register, as well as from small community papers like the The Eagle (Texas). The announcement adds to Motorola iRadio's growing collection of local and regional, providing subscribers with a diverse array of coverage and opinions.
?Over the years, terrestrial radio has lost much of its local connection and character as the radio industry has consolidated,? said Dave Ulmer, senior director of marketing, Motorola Digital Media Services. ?Motorola iRadio is bringing back local content and making it accessible whenever and wherever you want it, directly from the one device you are never without ? your mobile phone.?
?We are excited to bring our client Newspapers and AP content to Motorola iRadio listeners who want their news up-to-date and on-the-go,? said Rys Fairbrother, Taldia founder and president. ?This agreement will provide added value for our clients with additional distribution and to iRadio subscribers, who treasure their news as much as their music, and will help iRadio extend the reach of print news into the growing realm of personalized digital audio content.?
"Motorola iRadio is continually looking for new and innovative forms of ?long-tail? content to add to our service," said Jeff Stinson, Senior Director, Business Development, Motorola iRadio. "The services provided by companies like Taldia can help content that is not traditionally radio-friendly get heard on the iRadio network."
Motorola iRadio is the first digital music service to offer a truly seamless listening experience with audio that easily transitions from one location to the next'through the car stereo, home stereo and mobile phone. The service includes a growing library of over 600 channels of music and talk, best-selling audio book content, educational and language courses, self-help programs, local news and weather, classic radio shows, all alongside your personal digital music collection. Motorola iRadio is currently in consumer and partner trials in several major US cities.
Taldia, Inc. of Altadena, CA, realized early on that new mobile technology could support the potential of daily news content being converted from text to audio so people can listen to the news up-to-date and on-the-go. Through a content deals with print publishers and creating technology to manage the process, the daily news is available in categories such as Sports, Entertainment, Politics, Business and many more. News stories are recorded by Taldia's stable of professional voiceover talent with experience in radio, book narration and on-air announcing for such outlets as CNN.
Taldia's proprietary content management software and distribution platform enables other media companies to monetize their existing assets in this new space. Current content and technology partners include the Associated Press, Motorola iRadio, Media Bay and iLoop Mobile.
Taldia continues to actively pursue additional content agreements, as well as partnerships with media outlets that are looking to offer subscribers alternative means to access their content. For more information on Taldia and the services provided to Publishers, please call 626-737-6242.