OVERLAND PARK, Kan. ? 09/05/2006 Wireless customers can have a difficult time sorting through all the noise created by the wireless industry from pricing plans to network strength to devices and services. To help educate customers and prospects by giving them the facts they need, Sprint (NYSE: S) is launching a new advertising campaign that includes a humorous ad created by Publicis & Hal Riney that uses actual footage from a spaghetti western film and that outlines the differences in Sprint's mobile broadband network when directly compared to Cingular's EDGE network. This creative advertisement is just one of many Sprint advertisements designed to outline the facts and communicate the power Sprint provides its customers.
"At Sprint, we are giving our customers the power to get work done faster and in more places," said Mike Goff, vice president of national advertising for Sprint. "The ad using actual spaghetti western footage comparing Sprint's mobile broadband network to Cingular's EDGE network very clearly depicts how Sprint is empowering customers to do more, at five times the speed of Cingular's EDGE network."
The new Sprint advertising campaign will involve both television and print and is a part of a larger strategic move by the company to bring together a positioning that empowers customers to do more. The campaign also reveals the new company tagline: "Sprint. Power Up."