ATLANTA, Sept. 27 /PRNewswire/ -- Cingular Wireless, the exclusive telecommunications sponsor of the Southeastern Conference (SEC), is giving fans the chance to follow all of the exciting action of their favorite SEC teams this fall from the convenience of their wireless handset. The new SEC portal, which launched today, gives Cingular customers access to content-rich multimedia offerings from a variety of sporting events, including exclusive video, designed to bring them closer to the premier athletic conference in the country.
Cingular customers can view action-packed game highlights from various sports, pre- and post-game press conferences, behind-the-scenes footage and in-depth feature packages, through its Cingular Video wireless service.* Exclusive programming available to Cingular customers on their handsets includes "Today in the SEC," a weekly video package hosted by SEC broadcaster Dave Baker that recaps and previews key sporting events taking place throughout the conference each week.
In the coming weeks, Cingular also will deliver up-to-the-minute SEC sports scores, breaking news and information, trivia challenges and downloadable official school graphics and ringtones.
All SEC content is located under Cingular's NCAA® Football portal. Customers can launch the MEdia Net option on their wireless handset and then visit the main Sports home page. There is no subscription fee to access the SEC portal but standard MEdia Net data usage charges apply.
Cingular is the exclusive presenting sponsor of secsports.com, the official athletic Web site of the conference. The portal has been re-branded as "SECsports.com powered by Cingular," and Cingular presents all SEC Video on Demand content available on the site, much of which will initially be available on the Cingular SEC portal. All of this comes as part of Cingular's recently announced sponsorship with the SEC.
"The SEC portal provides fans with an innovative new way to stay connected to one of the nation's preeminent conferences and its teams," said Steve Sitton, President, Southeast Region for Cingular Wireless, which also is an NCAA Corporate Champion. "It reinforces our commitment to deliver sports content to our customers in formats that are convenient to their lifestyles."
"This type of multimedia offering provides our fans another unique opportunity to stay in touch with the Southeastern Conference," said SEC Commissioner Mike Slive. "We are excited about Cingular's sponsorship and look forward to continuing to work with them on innovative ways to showcase the SEC."
Cingular also offers multimedia sports content dedicated to motorsports and the Richard Childress Racing No. 31 Cingular Chevrolet driven by Jeff Burton and also around the NCAA® Men's and Women's Basketball Tournaments, hockey, lacrosse, baseball, softball and soccer.
* Access to the multimedia video offerings requires a high-speed capable (3G) phone.