LITTLE ROCK, Ark. - Celltop, the exclusive, patent-pending technology from Alltel Wireless that offers customers an easier way to access, manage and organize a wide range of information already available on their Alltel Wireless phones, has been awarded the "Best in Show" award at CTIA Wireless 2007, the world's largest event for the wireless industry.
Selected from more than 250 submissions, Celltop took the top prize at the Second Annual Emerging Technology (E-Tech) Awards, honoring products and innovations in consumer applications, hardware, network infrastructure and enterprise solutions.
Celltop gives customers more control over their wireless experience through a unique and fully customizable technology similar to the desktop on a personal computer. Now available on select Alltel Wireless handsets, and on most new phones by late-2007, Celltop is free-of-charge and currently features 11 "cells" that come pre-installed and via download. Each cell is a category-specific half screen comprised of graphics and text that provides shortcuts for wireless users to navigate through information and applications, including call log, weather, news, baseball, basketball, football, stocks,and ringtones and more.
"We are proud to receive the 'Best in Show' award at CTIA Wireless 2007, and we accept it on behalf of our customers," said Wade McGill, senior vice president of product management for Alltel Wireless. "Those customers are the reason we created Celltop and the reason we are committed to offering the most innovative and advanced applications in the marketplace."
As part of Celltop's extensive array of customization options, users can also modify the appearance, presentation and organization of information within each cell. Users can further customize their Celltop experience through a wide variety of new cells that Alltel will roll out in the coming months via its Axcess Shop. Similar to "widgets" on a personal computer, Celltop is open to the developer community, providing unlimited user expandability of new and unique cells.
Alltel worked closely with creative consultancy frog design to conceptualize, style, and implement the Celltop technology, maximizing the user experience across mobile devices.
Alltel has teamed with Motricity, a leading provider of mobile content services and solutions, to provide content from the most established and respected names in the industry. For example, the news cell allows users to view top news stories and breaking news from the Associated Press; the weather cell, with content provided by AccuWeather, displays the latest conditions in the user's location of choice including current readings and five-day forecasts; the football, basketball and baseball cells, with information provided by STATS Inc., deliver live scores and stats from the teams and players that are of most importance; and the stock cell provides information on stocks that are of interest to the customer.
Additionally, Celltop provides an innovative ringtone management cell that allows users to seamlessly scroll through ringtones they've already purchased or browse and buy new tones all on the same screen. The ringtone cell also provides the ability to toggle through ringtones with a single tap - making it easier than ever for customers to personalize their wireless phone.