AT&T Inc. (NYSE:T) announced today expanded messaging plans to include unlimited messaging packages for the first time. AT&T's 62.2 million wireless customers can now choose from new options to supercharge their messaging lifestyle.
A new plan from AT&T called Messaging Unlimited will give customers the ability to send unlimited messages of any type, including text, picture, video and instant messages (IM), to any wireless phone in the U.S. for $19.99 a month.
Additionally, AT&T customers who send most of their messages to other AT&T subscribers can add unlimited mobile-to-mobile messaging to a messaging plan for just $5 more a month. For as low as $9.99, customers can get unlimited mobile-to-mobile messaging in addition to the 200 text, picture, video and IM messages included in AT&T's Messaging Starter package.
"Our customers are sending messages more than ever before, and we are committed to creating plans that accommodate all of their needs," said Cristy Swink, executive director of Messaging, AT&T wireless unit.
AT&T leads the industry in messaging through its sponsorship of "American Idol," which generated 64.5 million messages in 2006, and a program called TXT2CONNECT which aims to bring parents and kids closer together by educating parents about messaging. In the fourth quarter of 2006, 180 million multimedia messages and more than 12 billion text messages crossed AT&T's wireless network.