Personally, I'm missing New York right now because the US Open is happening. But some of you out there no doubt long to be in the Big Apple to get a peek at Fashion Week, the fashion industry's yearly gathering of runway shows, celebrities, and general fabulousness. Well, if you can't get there at least you can get the next best thing on your mobile handset.
Yahoo! and ELLE magazine have formed a partnership to provide fresh off-the-runway news, photos and trends from Fashion Week 2007 beginning Sept. 5 in New York City. You can check out the exclusive ELLE Fashion Week coverage through Yahoo! oneSearch on their mobile browser.
"The mobile phone is the perfect tool for people looking for information on the go. With Yahoo! oneSearch, now busy fashionistas can now save time and effort by getting instant access to local New York City happenings and Fashion Week news, images and more," said Lee Ott, Director Mobile Web, Yahoo!. "This unique partnership with ELLE Mobile provides fashion-lovers everywhere a VIP pass to the hottest happenings at Fashion Week."
If you say so, Lee, I'll fire up Opera Mini and check out the coverage. Interested? Here's what to do:
Enter http://m.yahoo.com in your mobile browser and search "fashion"
Text "fashion" to 92466 (YAHOO)
Visit ELLE Mobile at the following: fw.elle.com
Check out the rest of Yahoo!'s mobile offerings at: mobile.yahoo.com