Are you hooked on the latest pop-culture gossip and oddball news? If you're a Virgin Mobile USA customer, you're in luck: The Associated Press has teamed up with the carrier to satisfy even the deepest craving for Lindsay Lohan updates (which, strangely enough, often qualify for both the celebrity and wacky news genres).
The pair have launched two new youth-oriented sites that are directly accessible on Virgin Mobile handsets. Customers can get AP Entertainment's breaking coverage of film, TV and music news, plus celebrity gossip and photos, or read bizarre news stories from around the world through CUBI (Can You Believe It?). Both AP Entertainment and CUBI are ad-supported and accessible on the VirginXL deck.
Why is a venerable news organization like the AP dishing dirt for Virgin's young mobile audience? It hopes that the new sites will lead readers to its Mobile News Network. Although this mobile resource for international, national and local news received more than 26 million page views in September, it appears to be gunning for more.
Get the full scoop here.