While chatter regarding web surfing on phones usually revolves around emergent smartphones and their full Internet browsers, most cell users today are still tethered to the mobile web.
Denver-based, Buzzwire hasn't forgotten this constituency. According to The New York Times, the start-up ? which built its brand by enabling streaming multimedia to cell phones ? is debuting m.buzzwire.com today. The new venture aggregates users? favorite WAP sites and content ? sort of like Digg, but for cell phone?accessible sites.
To vote, people text or e-mail a story, or click on a Buzzwire button located on the page. These user-recommended items, plus those tagged by company editors, will form a guide to the best of the mobile web. Readers can view the 20 most popular stories, search by topic, save lists to read later, and even check out what their friends are looking at.
Although this may be a service aimed at mobile web surfers, the greatest benefit may be for companies looking to boost their internet marketing.
Everyone from The Pew Internet & American Life Project to the NYT has said that, in the future, most web surfing will be done on mobile devices rather than desktop computers. Even so, today's mobile web traffic lags far behind full website numbers by a huge margin. It may be because advertisers still can't figure out how to connect with customers on their phones. Knowing what cell phone users respond to can offer some insights into what works and what doesn't.
That means, if advertisers can figure out how to effectively monetize the mobile web, there could be an expanded playing field for end users. Although I?m not a fan of ads, I also remember hating the limited web browsing I had back in my pre-iPhone days. At least with more offerings, the fuller and more diverse experience may have made up for the ad pollution.