Last August, the Apple device accounted for 10% of mobile Web traffic from smartphones in the U.S. Since then, the stat has climbed to a 50% share. In other words, HALF of all smartphone web traffic in this country comes from iPhones. (Edited to clarify statement. Thanks, alfadelta.)
These huge gains had to come from somewhere, right? Well, according to the AdMob Mobile Metrics February report, which was released today, the iPhone plundered numbers from other smartphones. Skip to the end for the full report, or just take a look at these statistics from the past six months:
The one smartphone that Apple has not managed to beat into the ground is Android, the only mobile OS whose Web traffic actually had some gains. Android nabbed a very respectable 5% share after just 3 months on the market, up from 3% in January.
The iPhone did very well internationally, too, across all cellular Web traffic, not just smartphones. It skyrocketed from 4 to 33% share worldwide. Although impressive, it still wasn’t enough to outdo Symbian, however. Despite a drop from 64% to 43% since August, Nokia’s fave OS is still on top.
Interesting statistics. I wonder how all this will be affected when the new handset releases hit.
Palm’s dismal figures have got to plump up when the Pre finally launches. (It’s a Web OS, fer goodness’ sake.) There’s also an Android “G2” in the works, the nascent WinMo 6.5 pre-loaded on the HTC Tough Pro2, and a new iPhone practically guaranteed for a June release. That’s a lot of game-changers ahead of us, and how all that plays out will be anyone’s guess. Personally, I can’t wait to see the fight.
If you dig on facts and figures, here’s the full report: