Love her or hate her, Catherine Zeta-Jones helped shape the image of T-Mobile during her first run with the company, and to celebrate the launch of their Mobile Makeover advertising campaign, she's back again. Realizing the competitive advantage that they have over most carriers in terms of monthly pricing, T-Mobile has partnered with BillShrink.com and will direct potential and existing customers to the website, where they can analyze their plan (hence the "Mobile Makeover" moniker) and determine which carrier offers the cheapest solution for them. In true Zeta-Jones form, she spoke candidly about the new campaign:
?As an avid T-Mobile customer, I?m delighted once again to help T-Mobile carry its message to millions of Americans about the great value they deliver. The Mobile Makeover campaign is a smart way to show consumers that they could save some serious money."
What a smart move on T-Mobile's part; bringing back national advertising icons such as this is what will allow customers to connect with the product. Big hint to Sprint: bring back the "Trenchcoat Guy!"
Source: T-Mobile and TmoNews