If you've ever visited the Apple website, you might remember this guy:
Well, here's some news ? Bob Borchers (the senior director of worldwide iPhone product marketing, known simply as ?Bob? in the site's help videos) just left the company to become a partner at Opus Capital, a venture capital firm. In Bob's five-year run at the company, he helped direct Apple's image for the iPhone and iPod. Not a bad set of creds.
In other news, Apple seems to be inadvertently benefitting from current events. Michael Jackson's death has created a demand for the pop star's music, and iTunes has become one of the THE go-to destinations for it.
As of Friday night, Jackson's songs were six of the top 10 tunes purchased in the US App Store, his albums accounted for nine of its top 10, and 19 of the top 25 music vids were his, either individually or as one of his collaborations. (Remember "We Are the World"?) According to AppleInsider, no other artist has hit that kind of popularity in iTunes since its inception in 2003.
Score one for Apple ? not for its success in sales, but for its classy behavior. It chose not to over-promote its song collection to capitalize on the tragedy, but rather, the store stuck to its customary gesture of posting a single banner in memoriam for the performer. (iTunes did the same to honor deceased artists like James Brown and Johnny Cash when they passed away.)
[via Apple Insider]