Could T-Mobile be looking at ways to turn its myFaves value calling plan into a mobile social network of sorts? Maybe, say GigaOM and TmoNews. This makes all sorts of sense while also sounding like a can of worms that might not be worth opening, given the fact that social networks are a dime a dozen these days - especially those not called "Facebook," "Hi5," or "twitter."
I spied both Om and T-Mo USA CTO Cole Brodman at last week's MobileBeat 2009 conference, and so I can picture the following exchange going down in the hotel foyer:
Om: Tell me about myFaves
Cole "It's going to be more than an economically optimized calling service, Brodman said. ?I want it to be more than just voice,? he said. ?I want it to be a lens to our social networks.?
GigaOm reports that Brodman hopes his company will "do a social makeover of myFaves and push it aggressively to their customers in 2010.?
I'm guessing that right about then Cole, or one of his lackeys, arranged five breakfast pastries (or energy bars, if it was later in the day) on a table, gave Om a knowing look, and then picked one up and plopped it in his mouth, saying, "MY fave!" as he chewed. Maybe not. But still, I wonder what "a social makeover of myFaves," might mean, and whether or not it's really a good idea. Hopefully he's really just thinking of copping the kinds of things that INQ and HTC and Palm are already doing in linking mobile contacts to their social networking profiles and statuses.