Lately, it seems as if I have been critical of many of AT&T's business practices - and rightfully so. It's nothing against AT&T as an organization, but with any carrier, I feel obligated to raise awareness to practices that have the potential of negatively impacting the consumer. On the other hand, I give credit where it's due, and today, I praise AT&T for the announcement of their "A-List."
Nearly identical to Verizon's "Friends & Family" offering, qualified customers will receive five (individual plans) or 10 (FamilyTalk plans) "A-List" numbers to call at any time, for free. In order to qualify, customers must be on an individual priceplan of $59.99 or more (900+ minutes), or a FamilyTalk priceplan of $89.99 or more (1400+ minutes). You would think it stops there, but it gets even better. In addition to the A-List feature, AT&T customers will still receive Rollover minutes. A-List will formally launch on September 20th, and will require MyAccount access to manage.
I have long argued that Rollover alone was no longer competitive in an industry that offers better promotions such as Friends & Family and myFaves, but with the advent of the A-List and Rollover, I believe it puts AT&T back in a very competitive spot. Color me impressed. A few Android devices, the Touch Pro2 (pardon me, "Tilt II"), and a few more 3G rollouts, and the nation's second largest wireless carrier should see a nice quarterly customer boost.