Despite a desire for improved coverage in various parts of the United States, my assumption was that few outside of the technology field knew what a femtocell was. For those in the know, the argument over femtocell vs. no femtocell has always been a heated one, with most arguing that coverage should be improved upon by the provider, and not on the consumer end.
ABI Research conducted a survey with 1,000 individuals in the US, and the results were surprising. Among the data, close to 25 percent of respondents were "very" or "extremely" interested in using a femtocell, while 31 percent were "somewhat" interested. When combined, close to 50 percent of individuals were interested in a femtocell (in some form).
What's interesting to me is how little the top three carriers advertise their femtocell units. Sure, a vast marketing campaign would probably be interpreted by consumers as a coverage concern, but I'm not so sure that keeping them in the dark and keeping them at relatively high prices is the best strategy either. Instead, why not offer them for free to those in coverage-challenged areas (provided a technician is dispatched to the area to confirm the poor service)?