Rarely do I find an advertising campaign that I'm as impressed with as Verizon's "Big Red" commercial. The play on words that they're using here is all too reminiscent of the Big Red chewing gum commercials, which premiered in the late 80's and early 90's. It's easy to see that (1) they're finally taking advantage of the "Big Red" nickname that they've had for years and (2) they're marketing to a distinct demographic here.
I always believed that these catchy (yet stupid, at times) songs helped customers remember products. To this day, I remember the songs that accompanied Big Red, Doublemint, Juicy Fruit, and Extra. And Verizon has thrown in a few catchy phrases of their own - "you'll watch YouTube on a horse...when you'll use it!" Who says that? I'm still chuckling - and I'm going to have it stuck in my head for the rest of the day.
Check out the Verizon advertisement and the original Big Red commercial below.