Don't get me wrong, I have no problem with advertising campaigns targeting a certain demographic, but given the capabilities of the Palm Pre, I found the idea of targeting the Palm Pre Plus to Mothers to be a bit off-base. Fact of the matter is women, teenagers, business individuals, and first-time smartphone buyers could find a lot to like in the webOS-powered device. Verizon Wireless seems to have realized this...or they changed the advertising campaign since Valentines Day is over. At any rate, the nation's largest wireless carrier is now positioning the device to all customer types.
To sweeten the deal, the new campaign features the same BOGO promotion from earlier in the month - buy one Palm Pre Plus or Pixi Plus, and get one Pixi Plus for free after a mail-in rebate. BOGO offers and an advertising campaign that emphasizes the fact that the device is a feature-packed smartphone worth considering by any individual. Sounds like a deal to me!